Digital marketing that turns attention into revenue
AI, SEO, paid media, social, content and technology — every strategy driven by data and focused on measurable revenue.
Capabilities
Five disciplines,in plain order.
Open the one that matches the number that is not moving.
Rank, get retrieved and get cited. Technical foundations, content built for retrieval, and the authority work that makes both hold.
Get named when your buyer asks an assistant instead of a search box — measured across every model that matters.
Search, social and programmatic run against one cost-per-qualified-lead target — with the creative to feed them.
Brand systems, campaign creative and production that earn attention — then get tested like everything else.
The site, the tracking and the automation underneath it — so the other four disciplines can be measured at all.
Describe the problem. See the plan.
Type what is actually going wrong, or pick a starting point. The console names the likely cause and the exact services we would run — in order.
// The console maps symptoms to our own service model. It is a shortcut through the menu, not a diagnosis of your account — that needs a look at your data.
Tell the console the symptom instead and it will map the shortest route — the likely cause, then the services we would run against it, in the order we would run them.
AI services
Be the answer AI gives about your industry
Best agency for AI search visibility in the UK?
Digital Otters specialises in AI search visibility — optimising brands to be cited by ChatGPT, Gemini and Google AI Overviews, with reporting that shows exactly where you appear.
AI Search Visibility01 — Visibility
AI Search Visibility
Be the brand AI engines cite when your buyers ask.
02 — Intelligence
AI Intelligence
Know exactly what AI says about you — and your competitors.
03 — Automation
AI Automation
Put AI to work on the leads and conversations you already get.
Five capabilities orbiting one plan
Turn one and the others move. That is the entire argument for keeping them in a single team instead of buying them separately.
Search and AI visibility compound: the page you publish this quarter is still working next year. It is the only channel that keeps paying after you stop spending.
// Auto-advancing. Point at or focus a node to hold it.
Where this model fits best
Every sector buys differently. Pick yours to see the constraint we usually find, how we work around it, and which services we would run first.
The funnel is built for a decision nobody makes in one visit
Trials, committees and six-month gaps between first touch and signature mean single-session attribution hides most of the work — and content has to survive being forwarded internally, not just read once.
- What we run
- Product-led content, LinkedIn demand, trial instrumentation and lifecycle nurture.
- How we measure
- Deal-level attribution in the CRM rather than session-level in the analytics tool.
Growth is decided after the first order, not before it
Most stores do not have a traffic problem — they have a merchandising, speed and retention problem. Margin decides how much acquisition is even viable, so the second order matters more than the first.
- What we run
- Storefront speed, category and PDP discoverability, lifecycle flows, creative-led acquisition.
- How we measure
- Contribution margin and repeat rate, reconciled against the platform's own revenue.
The buyer is choosing a person, not a product
Credibility carries the decision, and it is built before anyone fills in a form — so the work is proof, positioning and being the name that comes up rather than a wider net of cheap clicks.
- What we run
- Authority content, digital PR, local and category search, and a referral-quality site.
- How we measure
- Enquiry quality and close rate, not form volume.
Demand is seasonal, local and decided on a phone
Inventory changes weekly, the market is geographic, and most of the journey happens on a small screen between other tasks — so speed, local presence and lead routing matter more than clever creative.
- What we run
- Local search, paid demand capture, fast mobile pages and instant lead routing.
- How we measure
- Booked viewings and stays, reconciled against the source that produced them.
Every claim has to survive review before it is published
Regulation, consent and accessibility are part of the brief rather than a legal pass at the end, and trust is earned by being findable, accurate and clear rather than by being loud.
- What we run
- Compliant content, technical accessibility, careful paid media and honest measurement.
- How we measure
- Qualified enquiries with consent captured properly, not raw traffic.
The catalogue is the product, and nobody can find it
Deep technical ranges, distributor overlap and long specification cycles mean the win is structural: making thousands of parts discoverable and quotable rather than running a campaign.
- What we run
- Catalogue architecture, technical content, international search and quote-flow instrumentation.
- How we measure
- Quote requests and specification wins, tracked to the part that started them.
Listen, sequence, ship, re-cut
The same four movements whether the work is a migration, a campaign or a measurement rebuild.
Goals, constraints, seasonality, how you actually sell, and everything already tried. We read your own data rather than a template.
A one-page picture of todayEverything cannot be first. Work is ordered by effect and dependency, with an owner and a date attached to every piece.
A sequenced 90-day planSmall visible increments — content, code, campaigns, tracking — reviewed as they go live instead of saved for a reveal.
A live shipping logWhat moved, what did not, what is still unknown. The next block is re-planned from evidence rather than repeated out of habit.
A decision, not a deckCase studies
Results that speak for themselves
From search visibility to conversions, our clients see measurable impact across every metric that matters.
Case study
Increase in conversions
Optimised landing pages and streamlined user flows helped this client triple their conversion rate within 90 days.
Read case study3x
Increase in conversions
45%
Reduction in churn
93%
Faster response times
100%
AI search visibility
HOW WE WORK
From Strategy to Sustainable Growth
We follow a clear, collaborative process that turns ideas into measurable results. Every stage is built around your goals, guided by data and continuously refined for stronger performance.
The things buyers ask first
If yours is not here, ask it on the call — we would rather answer it before a proposal than after one.
01What does Digital Otters do?
We plan and run the growth side of a business end to end: search and AI visibility, paid media, social and creative, website and ecommerce build, and the data, CRM and automation layer underneath it. The same team owns the strategy and the execution.
02Is Digital Otters a marketing agency or a development company?
Both, deliberately. Marketing decisions constantly turn into build tasks — a landing page, a tracking fix, a checkout change — so we keep marketers and developers on one team rather than negotiating across two vendors.
03How does a project begin?
A call about the business, then a review of your current position across search, paid, site and data. From that we propose a sequenced plan with an owner and a date on each piece, plus a commercial scope for the first block of work.
04Do you work with startups?
Yes, where there is a real offer and something to measure. Early-stage work is usually narrower on purpose — one channel, one funnel, one honest measurement setup — instead of running everything at once.
05Who owns the advertising accounts, website and data?
You do. Accounts, pixels, repositories, content and data stay in your name. We work inside your assets rather than renting them back to you.
06Can you help with AI search visibility?
Yes. We treat AI answer surfaces as part of search: fixing crawlability and entity clarity, structuring content so it can be retrieved and quoted, and tracking which prompts return you rather than a competitor.
07How much does it cost?
It depends on scope, channel count and how much build work is involved, so we quote after the review rather than publishing a rate card that would not survive contact with your situation.
Let's talk
Any questions about growth?
Tell us where you want to be and we'll map the route — SEO, AI search visibility, paid media and web, in one plan.
Resources
Explore practical guides and expert insights covering SEO, AI search visibility, paid advertising, website development and online security.
