Enquiries come in when no one is available
Customers across the globe may browse your website during evenings, weekends, and outside business hours. Without an AI chatbot, those visitors might leave before your team has a chance to engage.
Answer Customers 24/7
AI Chatbots for Your Website
Our AI chatbots answer questions, qualify leads, book meetings, and help customers even when your team is offline.
- Pairs with AI Lead Qualification
- Parent hub: AI Automation
- Live in ~1 week
68% resolved without a human
2.4s median first reply
5 days from content to live
30+ languages answered
Trained on your own contentAnswers in 30+ languagesQualifies and routes leadsBooks real calendar slotsHands over with the transcriptLogs every gap it findsGDPR-ready data handlingOne line of code to install
The gap
Most visitors leave without ever asking.
The answer they wanted was already on your site. They just weren't going to hunt for it.
Your team repeatedly addresses the same queries
Questions about pricing, delivery times, service areas, availability, policies, and product details can consume valuable team resources. An AI chatbot can deliver consistent responses using the information already present on your website.
Contact forms can seem like a waiting game
Customers often seek answers before submitting an enquiry. Rather than asking them to wait for a response, a website chatbot can provide immediate answers to common questions and direct visitors towards a consultation, enquiry, or booking.
The short answer
What is an AI website chatbot?
An AI website chatbot is an assistant embedded in your site that answers visitors' questions from your own content — pricing, policies, specifications — rather than from a scripted menu, and hands over to a person when it reaches the edge of what it knows.
The distinction that matters is retrieval. A menu-based bot matches a visitor to a branch somebody drew in advance; an AI chatbot reads the question, retrieves the relevant passages from your material, and answers in your own wording — including for phrasings nobody anticipated. Digital Otters builds, trains and runs them as a managed service. It usually runs alongside AI lead qualification and marketing automation, so a captured conversation becomes a scored, routed lead rather than another inbox item — and alongside AI search visibility work, which is the same problem one step earlier: being answerable to assistants that never reach your site at all.
Setup
Live in a working week.
No procurement cycle, no developer sprint. Three touchpoints and it is answering.
Day 1
We feed it your business
We provide the chatbot with your website content, PDFs, service information, product details, pricing, policies and other approved resources. It learns from your actual business information rather than generic online content.
Day 3
You set the rules
Define your preferred tone, topics the chatbot should avoid, when conversations should be handed to your team and which enquiries qualify as valuable leads.
Day 5
It goes live
Add the chatbot to your website with a simple implementation. Conversations, captured leads and unanswered questions can then be reviewed so your team can improve the chatbot and identify new customer needs.
What it does
Six jobs, handled before you wake up.
Answers from your content
It quotes your pricing and your policies. If the answer is not in your material it says so, rather than inventing one.
Qualifies leads
Asks your qualifying questions in conversation, then pushes the contact and the full transcript into your CRM.
Books meetings
Reads your live calendar, offers real slots, and confirms the booking inside the chat window.
Hands over cleanly
When it hits its limit it routes to a human — with the transcript attached, so nobody starts from scratch.
Speaks 30+ languages
Detects the visitor's language automatically and replies in it, using the same source content.
Reports what it did not know
Every unanswered question is logged, so you can see exactly which gap to fill next.
Try it yourself
Build your own AI chatbot in just one minute
Configure your chatbot on the left and engage in a conversation on the right. This setup can be tailored to suit your business type, tone of voice, services, customer inquiries and permissions for audiences worldwide.
What you do
How it should sound
Widget colour
What it's allowed to do
otters init --name="Northwind Blinds" --sector=retail --tone=friendly --capture-leads --booking --handover
Hi there! I'm the assistant for Northwind Blinds. Ask me anything about orders, sizing or returns.
Use cases
Pick the version of this that's yours.
Fewer "where's my order?" tickets
It reads order status live, explains your returns window in your own wording, and walks shoppers to the right size or spec before they bounce.
- Order tracking without a login wall
- Returns and exchange eligibility
- Sizing, materials and stock questions
- Recovers abandoned carts with a nudge
Screen enquiries before they reach you
It runs your intake questions, filters out the work you don't take, and books the ones worth your time straight into a slot.
- Scope and budget screening
- Consultation booking
- Jurisdiction or service-area checks
- Document checklists sent in chat
Deflect tier-one, keep the humans for the hard stuff
Trained on your docs and changelog, it handles the setup questions your support team answers fifty times a week.
- Onboarding and setup walkthroughs
- Plan and limit comparisons
- Known-issue and status answers
- Escalation with full context attached
Fill the diary without the phone tag
Availability, eligibility and directions answered instantly, with the appointment confirmed before the visitor leaves the page.
- Live availability and booking
- Insurance or eligibility checks
- Viewing requests and property details
- Reminders and rescheduling
Honestly
Not a decision tree in a trench coat.
Most website "chatbots" are branching menus with a search box bolted on. Here's where the difference actually shows up.
| Menu-based chatbot | Live chat only | A Digital Otters bot | |
|---|---|---|---|
| Unusual wording | Falls back to “I didn’t understand that” | Handled well, if someone is online | Understood and answered |
| Nights and weekends | Answers only through scripted paths | Offline form | Full coverage, leads can still be captured |
| Getting your pricing right | Uses whatever information was hard-coded | Depends on who is available | Uses your approved source content |
| When it doesn’t know | Sends the visitor back to the main menu | A team member takes over | Explains the limitation and can hand over the conversation |
| Changing an answer | Rebuild the conversation flow | Retrain the team | Update the source content or add an approved override |
| Cost at 3,000 conversations | Lower cost but limited capability | Can require significant staff time | One managed AI chatbot plan |
Proof
“We were losing every weekend enquiry. Now they're in the CRM by Monday, already qualified.”
Head of Growth · retail client, UAE
−65%Support tickets, first quarter
+38%Qualified leads per month
11 hrsTeam time returned each week
Integrations
Plugs into what you already use.
If it isn't on this list, tell us — the connection gets built as part of setup.
- HubSpot
- Salesforce
- Shopify
- WooCommerce
- Slack
- Zendesk
- Calendly
- Intercom
- Zapier
The maths
What repeat questions are costing your global business
Use the sliders to align with your monthly customer enquiries and support demands. This tool estimates the time and expense incurred from repeatedly addressing common queries for businesses globally. All calculations are performed locally in your browser, ensuring your data remains secure.
$657
Saved per month, after the Growth plan
Conversations handled without a human408
Team hours returned each month41 hrs
After-hours enquiries answered270
Cost of the Growth plan−$649
Assumes a 68% resolution rate without escalation — the median across the deployments Digital Otters runs. Your own rate depends on how much source material the bot is given.
Pricing
Priced by conversations, not seats.
Managed plans include the build, the retraining and the monthly report. Conversation volumes are soft limits — nobody gets cut off mid-sentence.
Starter
One site, one bot, the essentials.
$249
per month
- 500 conversations a month
- Trained on up to 200 pages
- Email lead capture
- Unanswered-question log
Most chosen
Growth
For teams treating chat as a sales channel.
$649
per month
- 3,000 conversations a month
- Up to 3 bots, unlimited pages
- CRM sync and calendar booking
- Live human handover
- Custom tone and guardrails
Scale
Multi-brand, multi-market, with support.
Custom
scoped to markets & systems
- Unlimited conversations
- SSO, audit logs, data residency
- Custom integrations built for you
- Named onboarding manager
Fees exclude third-party tooling and any content work needed where the answers don't yet exist in writing. A one-off build without a managed plan is possible — ask.
Part of the AI automation family
All AI services Where this connects
It captures the conversation. These are the services that qualify it, route it and make sure people find you in the first place.
Sibling serviceAI Lead QualificationScore and route the leads the chatbot captures, before sales ever sees them.Explore Sibling serviceAI Customer Support AutomationResolve the repetitive 80% of tickets across email and helpdesk, not just chat.Explore Sibling serviceCustom AI AgentsWhen the job is bigger than a chat window — agents built around your process and tools.Explore Works withCRM & Marketing AutomationThe journeys, scoring and follow-ups the captured leads drop into.Explore Works withLead Generation & NurturingThe demand programme that fills the top of the funnel the chatbot then qualifies.Explore Be found firstAI Search VisibilityBeing answerable to assistants off your site, as well as on it.Explore
Before you ask
AI Website Chatbots, answered
Will it make things up?
The chatbot is configured to use your approved website content, documents and business information rather than inventing answers. When it does not have enough reliable information, it can avoid guessing, explain that the answer is unavailable and guide the visitor toward human support. Unanswered questions can also be reviewed to identify gaps in your source content.
What happens when it cannot answer?
It can clearly tell the visitor that it does not have enough information and, where configured, hand the conversation over to your team or direct the visitor to an appropriate contact or booking option.
Where does my data go?
Data handling depends on the chatbot technology, hosting setup and integrations selected for your project. We define the required data sources, access permissions and handling requirements before implementation.
What do you need from us to set it up?
We typically need your website, service information, FAQs, pricing or product details, policies and other approved business content. We also need your preferred tone, escalation rules and the types of enquiries you want the chatbot to qualify.
Can we edit its answers?
Yes. Approved source content and chatbot instructions can be updated as your business changes. This allows information such as services, pricing, policies and FAQs to remain aligned with your current website.
Which platforms does it install on?
The chatbot can be implemented on supported business websites and common web platforms. The exact setup depends on your website technology, such as WordPress, Shopify, Webflow or a custom-built website.
How is this different from the chatbot our helpdesk already offers?
A traditional helpdesk chatbot often relies on predefined flows or menu options. An AI website chatbot can work with natural-language questions and use your approved business information to provide contextual answers, qualify enquiries and guide visitors toward the next step.
Do you handle the content it is trained on?
We can help organise, clean and structure the content used by the chatbot. This can include website pages, FAQs, product information, service details, policies and approved documents so the system has a clear source of business information.
How do you measure whether it is working?
We can track conversations, common questions, qualified leads, booking actions, unanswered questions and other agreed conversion events. This helps measure whether the chatbot is reducing repetitive enquiries and supporting customer journeys.
Can we turn it off?
Yes. The chatbot can be disabled or removed from your website when required. Your website content and existing pages remain under your control.
