Industries · Ecommerce & Retail

Profitable growth, not just a bigger top line.

Full-funnel ecommerce for US retail and DTC brands — storefront, product feed, paid media and retention run against contribution margin, so scaling spend actually scales profit.

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+42%Blended ROAS

+28%Repeat purchase rate

−19%Blended CAC

Home goods brand · Q4 programLive

4.6xBlended MER

$62CAC

$184AOV

34%Revenue from retention

Contribution margin31%

Shopify & headless buildsGoogle Shopping & PMaxMeta catalog & Advantage+TikTok ShopAmazon AdsMerchant Center healthEmail & SMS retentionSubscription growthProfit-first reporting

Why us for ecommerce

ROAS is a vanity metric without margin.

Most ecommerce reporting hides the only number that matters: what you keep after COGS, shipping, discounts and ad spend. We build that measurement first, then scale only the channels that survive it.

That runs from the storefront and ecommerce SEO through shopping ads and Meta, then into email and SMS retention, where the actual profit usually lives.

Who we work with

Five ecommerce models, five different math problems.

Direct to consumerScale acquisition without killing margin

For brands where every new customer has to pay back inside a known window — we structure spend, creative and retention around that window.

What we run

Creative testing systems, not one-off ads
Meta and Google scaled to blended MER targets
Post-purchase flows that lift lifetime value
Landing page and PDP conversion work
Contribution-margin dashboards

Everything we do for ecommerce

The full ecommerce service list.

Take the whole program or a single line item — every service below is scoped and priced on its own.

Storefront & experience

Demand & acquisition

Retention & lifecycle

Brand & measurement

How the engagement runs

From feed health to profitable scale.

Week 1Margin & channel audit
COGS, shipping, discount and channel data assembled into one contribution-margin baseline.
Week 2Feed & tracking foundations
Merchant Center, catalog and server-side tracking cleaned so decisions rest on real numbers.
Week 3–4Rebuild & launch
Campaigns restructured by margin tier and intent, retention flows deployed alongside them.
OngoingScale what survives margin
Weekly creative, bid and flow iteration measured against blended MER and payback period.

Proof

“We finally know which products can carry ad spend and which cannot. Revenue is up 40% and we are keeping more of it.”

Danielle Cross · Founder, Fielding Home Goods

+42%Blended ROAS

34%Revenue from retention

−19%Blended customer acquisition cost

The long version

What ecommerce marketing actually includes

Ecommerce marketing is a system, not a channel: the storefront converts, the feed makes inventory findable, paid media buys attention, and retention decides whether any of it was profitable.

The feed is the foundation

Shopping, catalog and marketplace ads all read from your product data. Broken attributes, missing GTINs and stale pricing quietly suppress items across Google and Meta at the same time — which is why feed and shopping work comes before any creative testing.

Organic and paid share the same page

The collection page that ranks for a category term is the same page paid traffic lands on. Investing in ecommerce SEO and CRO raises the ceiling on every acquisition channel simultaneously.

Retention is where the profit is

First orders often break even at best. Email and SMS plus lifecycle automation typically carry 25–40% of revenue at a fraction of the cost — and that is what makes aggressive acquisition affordable in the first place.

Engagement models

Three ways to start.

FocusedSingle channel

One platform, run properly.

From $3,000/ month

One acquisition channel managed
Feed and tracking setup
Creative direction
Monthly reporting

Start with one

Most commonFull funnel

Acquisition and retention together.

From $9,500/ month

Google, Meta and TikTok managed
SEO and CRO program
Email and SMS retention
Profit-first dashboard
Dedicated strategist

Build the program

BuildStorefront build

A new Shopify or headless build.

From $28,000per project

Design and development
Migration and integrations
Analytics and feed setup
Launch plus 30-day support

Scope the build

Before you ask

Ecommerce & Retail marketing FAQs

Send us read access to your ad accounts, your product feed and twelve months of order data. We will show you which products can carry spend and which are quietly losing money.

Book a growth call

Do you work inside Shopify only?

Shopify and Shopify Plus are the most common, but we also work with BigCommerce, WooCommerce and headless stacks. If it can expose a clean product feed and order data, we can run growth on it.

How do you measure profitability?

We build a contribution-margin model from COGS, shipping, payment fees and discounts, then report blended MER, CAC and payback period alongside platform ROAS — so decisions are never made on inflated attribution.

Can you manage Amazon as well as our own site?

Yes. Amazon Ads, listing optimization and DTC get planned together so marketplace growth does not quietly cannibalize your higher-margin owned channel.

Do you produce creative?

Yes — product and lifestyle photography, UGC-style video and static ad systems, usually structured so one production day supplies a full quarter of testing.

What about Q4 and seasonality?

Q4 planning starts in August: inventory-aware budgets, creative built early, and a promo calendar tested before traffic gets expensive in November.

We only need retention help — is that fine?

Completely. Plenty of clients start with email and SMS alone, where payback is fastest, then expand into acquisition once the lifecycle side is producing.

Other industries

We do this for other sectors too

Next step

Let's find the margin hiding in your account.

Send us read access to your ad accounts, your product feed and twelve months of order data. We will show you which products can carry spend and which are quietly losing money.

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