Every click, counted in revenue.
Most agencies report clicks and impressions. We report what actually landed in your bank account — and build every campaign to move that number, not the vanity ones.
- Google Shopping
- Performance Max
- Meta Catalog
- Advantage+ Shopping
- TikTok Shop
- Amazon Ads
- Merchant Center health
- Feed optimization
- Dynamic retargeting
What are shopping & ecommerce ads?
Ads built from your product catalog, not a headline — Google Shopping and Performance Max, Meta Catalog and Advantage+, TikTok Shop and Amazon Ads, all pulling price, stock and images straight from your feed so what people click is what they can actually buy.
It only works if the feed and the landing page hold up — that's why we scope Ecommerce Development alongside it whenever the storefront itself is the bottleneck.
Running search or social alongside it? It pairs directly with our Google Ads and PPC Management work under one account view.
Most catalog ads leak money quietly.
Google and Meta quietly suppress items over broken attributes — you don't find out until sales drop, weeks later.
Shopping, Catalog and TikTok Shop run separately means duplicate audiences and no single view of real ROAS.
An ad click that hits a slow, cluttered product page loses the sale before checkout even loads.
Every shelf your buyers already browse.
Feed structure, product groups and Performance Max campaigns tuned to margin, not just clicks.
Catalog setup, creative testing and Advantage+ shopping campaigns across Facebook and Instagram.
Native shopping placements and creator-style creative that doesn't look like an ad.
Sponsored Products, Brands and Display where your buyers are already searching to buy.
Attribute mapping, disapproval monitoring and structured data that keeps every SKU eligible.
Abandoned-cart and cross-sell campaigns built from real catalog and behavior data.
Feed first. Everything else follows.
Merchant Center, catalog and existing accounts checked against what's actually blocking spend.
Campaigns rebuilt around product margin and real search or browse intent, not just category.
Platform-native creative layered with a full-funnel retargeting sequence.
Weekly bid, feed and creative iteration as real sales data comes in.
Why ecommerce ads?
Search and social ads sell an idea. Shopping ads sell the actual product — price, stock and image already in front of someone who's already decided to buy something like it today.
Shopping ads meet people mid-decision, with the exact product, price and stock they came to check — not a generic pitch.
The feed drives the ad, so a click never lands on a sold-out or discontinued item — it's already checked against stock.
Someone who browsed but didn't buy gets brought back with the same product, not a cold ad for something else.
Why choose Digital Otters for ecommerce ads?
We fix Merchant Center and catalog health before touching bids — most agencies jump straight to campaigns and wonder why half the catalog is invisible.
Google Partner, Meta Business Partner and TikTok Marketing Partner status, so setup follows each platform's own best practice, not a copy-paste template.
We report contribution margin per SKU, not just ROAS — so scaling spend never quietly scales a loss-leader.
A single strategist and a single view across Google, Meta, TikTok and Amazon, instead of four disconnected account reps.
“Our feed used to fight us. Now Shopping, Catalog and TikTok Shop all pull from one clean source — and ROAS finally shows it.”
Marcus Webb · Ecommerce Director, Fielding Home Goods
Three ways to work with us.
One platform, done properly.
Full-funnel across platforms.
Multi-brand, multi-market catalogs.
Shopping & ecommerce ads FAQs
Tell us where your catalog sells today and we will come back with where the spend is leaking and what we would fix first.
Get a shopping ads planDo we need a perfect product feed before starting?
No — the first phase of every engagement is a feed and Merchant Center audit. Most catalogs have fixable issues; we prioritise the ones actually suppressing spend first.
Which platforms should we start with?
Usually wherever your catalog and audience already overlap — Google Shopping for search intent, Meta Catalog for discovery, TikTok Shop for younger or visual categories. We'll recommend a starting point after the audit.
How is this different from your Google Ads or Meta Advertising services?
Those services cover search and social campaigns broadly. This service is specifically the catalog-driven side — Shopping, Performance Max, Catalog and Advantage+ — and it plugs into either programme.
Do you work on the product pages too?
We'll flag landing-page issues that are costing conversions, and we scope any actual build work through our Ecommerce Development service so it stays platform-neutral.
What do you need from us to start?
Read access to your ad accounts, Merchant Center or catalog feed, and your current margin targets per category.
Can I cancel?
Yes, month to month with 30 days' notice. Feed and campaign setup stays on your own accounts.
Where this connects
Search, PMax and Demand Gen alongside your Shopping campaigns.
Explore Sibling serviceMeta AdvertisingProspecting and retargeting feeding the same catalog.
Explore Sibling serviceLinkedIn AdvertisingB2B catalog and lead-gen campaigns for considered purchases.
Explore Sibling serviceTikTok & Snapchat AdvertisingShort-form creative feeding straight into TikTok Shop.
Explore Sibling serviceYouTube AdvertisingVideo demand creation at the top of the catalog funnel.
Explore ProgrammePPC ManagementThe account-level discipline every platform here runs inside.
Explore ProgrammeDisplay & Programmatic AdvertisingBroader reach and retargeting beyond the core platforms.
Explore Pairs withEcommerce DevelopmentFix the storefront and checkout the ads are sending traffic to.
ExploreLet's see what your feed is actually costing you.
Send us your Merchant Center or catalog access and we'll show you exactly where Shopping, Catalog and TikTok Shop are leaking spend today.
