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Digital Otters
US Graphic Design Studio

Design that does a job, not just a mood board.

Brand systems, ad creative, packaging, decks and print — produced by a US-facing studio that works in Adobe, Figma, Canva and Blender, and hands over every source file, font licence and template when the project ships.

24Design disciplines in-house
48 hrsFirst concepts on most projects
PhotoshopIllustratorInDesignFigmaAfter EffectsBlenderCanvaProcreateCinema 4DAffinity Designer
Selected work

What the output actually looks like.

Brand systemBrand board & identity system

Palette with print and screen values, type specimens, logo lockups and the layout grid every other asset is built on. This is the document that keeps twelve people making consistent work.

AI · SVG · Guidelines PDF
PrintLarge-format poster

Built at full scale with correct bleed and viewing-distance typography, preflighted before it reaches the printer.

PDF/X-4 · 300 DPI · CMYK
Paid socialAd creative set

Each placement cut natively rather than cropped, with distinct hooks so the media team has something real to test.

1:1 · 4:5 · 9:16
PresentationInvestor deck master

Real master layouts and locked theme styles, so the fifteenth edited version still looks like the first.

PPTX · Keynote · PDF
InformationData visualization

Charts and diagrams that make a complicated number legible in about three seconds.

Vector · editable source
TemplatesTeam template kit

Locked brand elements with editable content areas, so your team publishes daily without a designer.

Canva · Figma · PPTX
Why it matters

Most brands do not have a design problem. They have a consistency problem.

01Twelve people, six tools, no standard

Sales builds decks in PowerPoint, marketing works in Canva, an agency delivers in Illustrator. Nothing is wrong individually; together it reads as three different companies.

02A logo is not a brand system

Without documented color values, type rules, spacing and usage examples, every new asset is a fresh interpretation — and interpretation is how brands drift.

03Systems compound, one-offs don't

The first project costs the most. Every asset after it gets faster and cheaper, because the decisions were already made once and written down.

What we design

Twenty-four disciplines, one system underneath.

01

Brand & identity

Logo & wordmark design

Primary mark, secondary lockups, monogram and favicon set, drawn as vectors and tested at every size from app icon to trade-show banner.

AI · SVG · EPS
Full brand identity systems

Color, typography, grid, photography direction, illustration style and voice — documented so anyone can apply it without asking you.

Guidelines + source
Brand guidelines & portals

Clear-space rules, misuse examples, color specs in HEX, RGB, CMYK and Pantone, plus a hosted asset portal your teams and vendors can pull from.

PDF · Frontify
Rebrands & brand refresh

Modernize an existing identity without throwing away recognition, with a migration checklist covering every asset that carries the old mark.

Full asset audit
Sub-brand architecture

Naming and visual relationships for product lines, divisions or acquired companies, so the portfolio reads as one coherent business.

Architecture map
Brand collateral kits

Business cards, letterhead, email signatures, folders and badges — the everyday items that quietly represent the brand more than the website does.

Print-ready PDF/X
02

Digital & advertising creative

Paid social ad creative

Static, carousel and story-format creative built per placement for Meta, TikTok, LinkedIn and Pinterest, with genuine variants for testing.

1:1 · 4:5 · 9:16
Display & programmatic banners

Full IAB-standard banner sets, HTML5 or static, sized correctly and weight-optimized so they actually serve at scale.

All IAB sizes
Landing page & web design

Conversion-focused page design handed to developers with a full component spec — pairs directly with our build teams.

Figma + specs
Email & newsletter design

Modular templates that survive Outlook, dark mode and mobile, built to drop straight into Klaviyo, HubSpot or Mailchimp.

Responsive HTML
Social content templates

Editable Canva or Figma templates so your team can post on brand every day without a designer in the loop.

Canva Brand Kit
Motion graphics & animated ads

Logo stings, animated explainers and looping social ads produced in After Effects and Cinema 4D.

MP4 · Lottie
03

Print, packaging & environment

Packaging design

Structural dielines, front-of-pack hierarchy and regulatory panels, prepared to your printer's exact specification and preflighted before delivery.

Dieline + PDF/X-4
Brochures, catalogs & reports

Multi-page editorial layouts with real typographic hierarchy — annual reports, product catalogs and sales collateral built to be read.

InDesign + IDML
Large-format & signage

Trade-show booths, vehicle wraps, window graphics and billboards, built at scale with correct bleed and viewing-distance type.

Scaled vector
Point of sale & retail

Shelf talkers, end caps, displays and in-store signage designed against the physical constraints of the actual fixture.

Print-ready
Event & conference graphics

Stage backdrops, badges, wayfinding, step-and-repeats and the full signage kit for an activation, delivered as one coordinated package.

Full spec kit
Merchandise & apparel

Screen-print and embroidery-ready artwork with correct separations, thread matching and placement specifications.

Separated vector
04

Presentations & information design

Investor & pitch decks

Narrative structure plus design — turning a raw model and a rough story into a deck that holds a room's attention for twenty minutes.

PPTX · Keynote
Sales & corporate decks

Master templates with real slide layouts, chart styles and a locked theme, so every rep's deck stays on brand without policing.

Editable master
Data visualization & infographics

Charts, diagrams and explainer graphics that make a complicated number legible in about three seconds.

Vector + editable
Reports & whitepapers

Long-form documents designed for reading — proper measure, hierarchy and pull-quotes, not a wall of default body copy.

InDesign + PDF
Icon & illustration systems

Custom icon sets and illustration libraries drawn on a consistent grid and delivered as a component library, not loose files.

SVG library
Product & UI graphics

Empty states, onboarding illustrations, feature graphics and app store assets built to your product's existing design system.

Figma components
Deliverables

Exactly what lands in your folder.

Identity

A complete identity, documented well enough to hand to anyone

You leave with more than a logo. Every mark is drawn as clean vector artwork, tested at favicon size and billboard size, and paired with a guideline document that removes the guesswork for every future designer, printer and agency you work with.

Typical timeline
4–7 weeks
Delivered as
Vectors: AI, EPS, SVG, PDF · Raster: PNG, JPG at 1×/2×/3× · Color: HEX, RGB, CMYK, Pantone coated + uncoated
  • Primary logo, secondary lockups and monogram
  • Full color palette with print and screen values
  • Licensed typography with webfont files
  • Brand guidelines PDF, 30–60 pages
  • Social avatars, banners and favicon set
  • Editable source files for every asset
Tool stack

The software, and what each one is actually for.

Adobe Creative Cloud
Adobe PhotoshopRetouching, compositing and digital artworkPSD · TIFF · PNG
Adobe IllustratorLogos, icons and vector illustrationAI · SVG · EPS
Adobe InDesignMulti-page print and editorial layoutINDD · IDML · PDF/X
Adobe After EffectsMotion graphics and animated ad unitsMP4 · MOV · Lottie
Adobe Premiere ProVideo editing and social cutdownsMP4 · ProRes
Adobe LightroomPhotography grading and batch editsDNG · JPG · TIFF
Interface & collaboration
FigmaUI design, design systems and prototypesFIG · SVG · tokens
SketchLegacy UI libraries and handoff filesSKETCH · SVG
Adobe XDLegacy prototype files and specsXD · PNG
FramerInteractive concepts and micro-interactionsLive URL
WebflowDesign-to-site builds and CMS templatesLive site
ZeplinDeveloper handoff and redlinesSpecs · assets
Brand templates & team tools
CanvaBrand kits and self-serve team templatesBrand Kit · PDF
Google SlidesEditable decks for non-design teamsSlides · PDF
Microsoft PowerPointCorporate master decks and templatesPPTX · POTX
KeynoteInvestor and conference presentationsKEY · PDF
NotionBrand documentation and asset indexesHosted portal
FrontifyHosted brand portals and guidelinesHosted portal
3D, imagery & production
Blender3D product renders and packaging mockupsBLEND · PNG
Cinema 4DMotion-ready 3D scenes and dimensional typeC4D · MOV
Adobe Substance 3DMaterials and texture authoringSBSAR · maps
ProcreateHand illustration and concept sketchingPROCREATE · PSD
Affinity DesignerVector work for non-Adobe clientsAFDESIGN · SVG
MidjourneyEarly concept exploration only, never final artReference only
Process

Five stages, and what you get at the end of each.

  1. 01Days 1–3Brief, audit and direction

    We start with what exists: current assets, competitor set, audience and the practical constraints — printers, platforms, in-house tools. You get a written creative brief back for approval before anyone opens a design file, and that document is what we are both measured against later.

  2. 02Week 1Concept exploration

    Two or three genuinely different directions, not three shades of the same idea. Each is presented in context — on a package, a phone, an ad, a sign — because a mark judged on a white slide tells you nothing about how it will actually perform in the world.

  3. 03Weeks 2–3Refinement rounds

    You pick a direction and we drive it to finished. Two structured revision rounds are included on every project, consolidated into a single feedback pass each round, so we are not chasing conflicting notes from four different stakeholders.

  4. 04Weeks 3–5Production and rollout

    The approved direction gets built across every asset in scope: sizes, formats, color spaces, dielines, templates. This is the unglamorous stage where most of the real hours go, and where the difference between a concept and a usable system shows up.

  5. 05HandoverFiles, guidelines and training

    You receive an organized file package — sources, exports, fonts and licences — plus a guidelines document and a live walkthrough with your team. Every asset is yours outright; we keep an archive copy for twenty-four months in case anything is ever lost.

Production standards

The unglamorous half, written down.

01Color
Managed color, not guessed color

Brand colors are specified in HEX, RGB, CMYK and Pantone for coated and uncoated stock, with ICC profiles applied so what you approve on screen is what the press delivers.

02Typography
Licensed fonts, correctly

We verify desktop, web and app licensing before a typeface enters your system, and supply the documentation. No project ships on a font you are not legally cleared to use.

03Accessibility
WCAG 2.1 AA contrast

Every text-and-background pairing in a palette is contrast-tested and documented, so your team knows which combinations are safe for body copy and which are decorative only.

04File hygiene
Organized, named, versioned

Layers named, artboards labeled, unused assets purged, folders structured by asset type. A designer who has never met us should be able to open the package and work immediately.

05Prepress
Preflight before delivery

Bleed, trim, overprint, image resolution, spot separations and font embedding are all checked against a preflight profile before any print file leaves the studio.

06Ownership
Full rights transferred

On final payment, all rights in commissioned work transfer to you, including source files. Stock and font licences are documented separately with exactly what they permit.

Engagement models

Three ways to work with the studio.

Every project is quoted as a fixed price before work begins. No hourly surprises.

ProjectFixed-scope project

One defined piece of work with a clear end.

From $3,500per project
  • Written creative brief and direction
  • Two to three concept explorations
  • Two structured revision rounds
  • All source and export files
  • Fixed price agreed up front
Scope a project
Most popularDesign retainer

An ongoing creative function without hiring one.

From $4,200/ month
  • Dedicated designer and art direction
  • Agreed monthly output and priority queue
  • 48-hour turnaround on standard requests
  • Quarterly brand and creative review
  • Shared asset library kept current
  • Unused hours roll one month forward
Build a retainer
FoundationBrand identity system

A complete identity built from the ground up.

From $14,000one-time
  • Discovery, audit and positioning input
  • Full mark and lockup system
  • Color, type and imagery direction
  • Thirty to sixty page brand guidelines
  • Launch collateral and templates
Start an identity
Before you ask

Graphic design questions, answered

The ten we are asked on nearly every call — cost, ownership, software, revisions and what we will and will not use AI for.

Start a design project
How much does graphic design cost in the US?

It depends on scope. A single fixed-scope project — a logo refresh, a pitch deck, an ad batch — typically runs $3,500 to $12,000. A full brand identity system starts around $14,000. Ongoing design retainers start at $4,200 per month for a dedicated designer with an agreed monthly output. We quote every project as a fixed price before work begins, so there are no hourly surprises.

Do I own the design files and the copyright?

Yes. On final payment, all rights in the commissioned work transfer to you, including editable source files — Illustrator, Photoshop, InDesign, Figma or Canva. Third-party assets like stock photography and typefaces are licensed separately, and we document exactly what each licence permits so you are never exposed.

Which design software do you work in?

The full Adobe Creative Cloud suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, Lightroom, Substance 3D), Figma and Sketch for interface work, Canva for team-editable brand templates, and Blender and Cinema 4D for 3D renders and packaging mockups. We deliver in whichever of these your team actually uses day to day.

How long does a graphic design project take?

First concepts land within 48 hours to a week on most projects. A logo and identity system typically takes four to seven weeks end to end, a pitch deck two to four weeks, a packaging suite two to five weeks depending on SKU count, and an ad creative batch five to ten business days. Rush timelines are available for an expedite fee.

What is the difference between graphic design and branding?

Branding defines the strategy and the rules — positioning, personality, and the visual system that expresses them. Graphic design is the craft of applying that system to real assets: ads, packaging, decks, signage. You can buy design without branding, but the output tends to drift over time because there is no documented standard holding it together. Our branding and brand identity service covers the strategic side; this page covers the craft.

Can you design in Canva so our team can edit later?

Yes, and it is one of the most requested things we do. We build a Canva Brand Kit with locked brand elements and editable content areas, so your marketing team can produce on-brand social posts, one-pagers and decks daily without a designer in the loop. We can mirror the same template set in Figma or PowerPoint.

Do you handle print production and work with printers?

We prepare press-ready PDF/X-4 files to your printer's exact specification — correct bleed, trim marks, CMYK conversion with the supplied ICC profile, and spot colors separated properly. We liaise with your printer through proofing and sign-off. We do not mark up print costs; you contract the printer directly.

How many revisions are included?

Two structured revision rounds are included on every fixed-scope project, consolidated so all stakeholder feedback arrives as one pass per round. Additional rounds are billed at an agreed hourly rate, quoted before we proceed. On retainers, revisions are unlimited within the agreed monthly output.

Do you use AI to generate designs?

We use AI tools for early concept exploration and moodboarding only — never for final artwork. Every deliverable is drawn, laid out and produced by a human designer in professional software, because AI output cannot be trademarked reliably, cannot be supplied as clean editable vectors, and does not hold up at print resolution.

Do you work with US clients across time zones?

Yes. We work across all US time zones with overlap hours scheduled to your working day, run reviews over video calls, and keep every asset in a shared cloud workspace so you can see progress rather than waiting for a delivery email.

Next step

Send us the last thing you had designed.

We will tell you what is working, what is costing you consistency, and what we would build first — before you commit to anything.