- Keyword and question data from your own search work
- Gaps your sales team keeps hearing
- Competitor coverage worth answering
- A brief a writer would actually accept
AI Content Workflows
Publish more without publishing worse
The bottleneck in content is rarely writing — it is briefing, repurposing, reviewing and getting it out the door. We build the pipeline that handles those, with your voice trained in and a human approving anything that ships.
Scope my content pipelineNo commitment — a scoping call and an honest read on whether this fits.
The short answer
An AI content workflow is a pipeline, not a writing tool: research and briefing, a first draft in your trained voice, automatic repurposing into the formats each channel needs, and a review step that a person has to pass before anything publishes. The model does the volume; the judgement stays human.
What's included
What we actually build
Every group below is a real deliverable, not a capability list.
- Your existing best-performing writing
- A tone guide with worked examples
- Terms you use and terms you never use
- Claims you are allowed to make, and the ones you are not
- A structured first draft against the brief
- Sources and citations for every claim
- Suggested internal links from your real sitemap
- Metadata and a title set, not one option
- Social posts per platform
- An email edition
- A short-form video script
- A slide or carousel version
- An FAQ block for the page it came from
- Factual review by someone who knows
- Brand and legal check where it matters
- Final approval — nothing publishes without it
- Straight into the CMS as a draft
- Scheduled to your social tools
- Logged so performance ties back to the brief
Measurement
What it is expected to move
Figures are typical ranges from comparable builds, and the ranges are wide where they honestly should be.
Throughput3–4×pieces per month
The gain is in briefing and repurposing, not in typing faster. Teams typically publish three to four times what they did.
Time to publish60%shorter
From brief to live. Most of the saving is the repurposing step, which used to be a person's afternoon per piece.
Human approval100%of what ships
Every piece passes a person. This is a workflow constraint rather than a policy statement — nothing can publish without it.
Voice consistencyMeasuredagainst your corpus
Drafts are scored against your existing writing, so drift is visible before it is published rather than after.
Engagement options
Three ways to start
Indicative starting points. Final scope depends on your systems and how much of the groundwork already exists.
Start
Pipeline build
From$6,500Brief, draft and review for one content type. Live in about three weeks.
- Voice training on your existing writing
- Briefing system from your keyword data
- Draft pipeline with citations
- Review and approval workflow
- CMS integration
- 30 days of tuning
Most chosen
Full workflow
From$12,000Every content type, every channel, one pipeline.
- Everything in the pipeline build
- Repurposing to five formats
- Social and email scheduling
- Internal linking from your real sitemap
- Performance loop back to briefing
- Quarterly voice retraining
Ongoing
Managed
FromFrom $3,200/moWe run the pipeline and your team approves.
- Everything above
- Monthly brief planning with your team
- Voice and prompt maintenance
- New formats as channels change
- A named editor
Before you ask
AI Content Workflows, answered
The questions that come up on every scoping call, including the uncomfortable ones.
Scope my content pipelineIs this just publishing AI slop?
It would be, without the review gate — which is why the gate is a workflow constraint rather than a promise. Nothing reaches your CMS as anything but a draft, and nothing publishes without a person approving it. The model does briefing, first drafts and repurposing; a human still decides what is true and what is worth saying.
What about Google's stance on AI content?
Google's guidance is about quality and usefulness, not about how text was produced. Content that answers a real question with real expertise ranks; content generated at volume to fill a calendar does not, and never did. The review gate is what keeps you on the right side of that, and it is also what makes the content worth publishing.
Will it sound like us?
It is trained on your existing best writing, with a tone guide, a terms list and the claims you are allowed to make. Drafts are scored against your corpus so drift shows up before publication. It will not be indistinguishable from your best writer, and it is not meant to be — it is meant to be a good first draft that your writer improves in twenty minutes instead of two hours.
Who owns the output?
You do, entirely. The prompts, the voice model, the briefs and everything produced are yours, and they are delivered with the build rather than held in our account.
What if we already have a content team?
Then this is for them, not instead of them. The pieces it removes are the ones writers like least: briefing from scratch, and cutting one article into six formats. What is left is the writing and the judgement, which is the part you hired them for.
Send us your last ten pieces and your calendar
We will show you where the time actually goes, what the pipeline would take off your team, and what would still need a person — honestly, including the parts this does not help with.
Digital OttersWhat you get
Live in about three weeksTrained on your own writingNothing publishes without approvalYou own the prompts and the voice model