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Digital Otters
Industries · Healthcare

Fill the schedule, not just the inbox.

Patient acquisition for practices, multi-site groups and health systems — the website, the local listings, the ads and the intake automation that turn a symptom search into a kept appointment.

Book a growth call See all services
2.8xMore booked appointments
−34%Cost per new patient
96%Intake calls answered
Orthopedic group · 4 locationsLive
Local searches186,400
Site visits21,300
Appointment requests2,940
Kept appointments2,105
Cost per new patient$78
Practice & multi-location websitesLocal SEO for every locationGoogle Ads by service lineInsurance & provider pagesHIPAA-aware trackingPatient intake automationReview generationRecall & reactivationReferral marketing
Why us for healthcare

Patients decide in the first three results.

Healthcare buying is fast and local: a symptom search, three tabs, one phone call. If your listing, your hours or your intake flow are messy, the patient books with whoever is cleaner.

So we start with local SEO and a Google Business Profile per location, layer paid search onto the service lines that actually pay, and close the loop with intake automation and CRM so nobody who calls at 7pm is gone by morning.

Who we work with

From a single practice to a regional system.

Single locationOwn your zip code and your service lines

For independents competing with hospital systems that outspend you ten to one — win locally instead of trying to win everywhere.

What we run
  • Google Business Profile optimization
  • Service-line pages that actually rank
  • Local paid search on high-value procedures
  • Review generation from happy patients
  • Online scheduling that works on mobile
Everything we do for healthcare

The full healthcare service list.

Take the whole program or a single line item — every service below is scoped and priced on its own.

Web & patient experience
Local visibility
Intake & retention
Brand & measurement
How the engagement runs

From first search to kept appointment.

  1. Week 1Audit & compliance review

    Listings, site, tracking and intake reviewed — including what PHI your analytics is currently leaking.

  2. Week 2–3Foundations

    Location pages, Business Profiles, conversion tracking and call routing fixed before spend increases.

  3. Week 4Campaigns live

    Search and social launched by service line, with call tracking and intake automation running.

  4. OngoingOptimize to kept visits

    Weekly review against cost per new patient and show rate — never impressions.

Proof
“We were paying for calls nobody answered. Now the schedule is full and we can see which service line paid for it.”
Dr. Alan Pierce · Managing Partner, Northside Orthopedics
2.8xIncrease in booked appointments
$78Cost per new patient
4.8★Average rating after six months
The long version

What healthcare marketing actually includes

Healthcare marketing in the US is three problems at once: being found locally, being trusted quickly, and converting a nervous patient into a kept appointment — without mishandling protected health information along the way.

Local search is the front door

Most patient journeys start with a location-qualified search — "urgent care near me", "pediatric dentist [city]". That makes local SEO, Business Profile management and per-location landing pages the highest-leverage work for most practices, ahead of any paid channel.

Trust is a ranking factor and a conversion factor

Google evaluates medical content against experience, expertise, authoritativeness and trust. Patients do the same thing informally — credentials, bios, reviews, real photography. A content program built around your clinicians serves both audiences at once.

The intake gap is where revenue leaks

Most practices lose more revenue to unanswered calls and clunky scheduling than to weak advertising. Intake chatbots, CRM routing and reminder automation usually return more appointments per dollar than the same money added to ad budget.

Engagement models

Three ways to start.

Single siteLocal growth

One practice, one market, done properly.

From $3,500/ month
  • Local SEO and Business Profile management
  • One paid search program
  • Review generation
  • Monthly performance reporting
Start local
Most commonMulti-location

Groups running 3–25 locations.

From $8,500/ month
  • Per-location SEO and listings
  • Paid search by service line
  • Intake automation and CRM
  • Dedicated strategist
  • Per-location dashboards
Scope the program
AdvisoryAudit & roadmap

A second opinion before committing budget.

$4,500one-time
  • Listings, site and tracking audit
  • Compliance review of your analytics
  • Prioritized 90-day roadmap
  • Handoff session with your team
Book the audit
Before you ask

Healthcare marketing FAQs

Send us your locations, your current spend and a month of call data. We will show you where patients drop out and what we would fix first.

Book a growth call
Is your tracking HIPAA compliant?

We build server-side tracking that keeps protected health information out of ad platforms and analytics tools, and we will sign a BAA where one is required. We also audit what your current setup is sending — most practices are surprised by the answer.

Can you handle multiple locations?

Yes. Every location gets its own page, listing, review flow and budget line, with reporting that lets leadership compare markets fairly instead of averaging everything into one number.

Do you work within hospital approval processes?

We do. Enterprise engagements are built around legal and brand review cycles, with staged approvals and version control so campaigns still ship on schedule.

How quickly will we see new patients?

Paid search typically produces booked appointments inside the first 30 days. Local SEO gains compound from month two, with meaningful ranking movement by month four.

Do you handle call tracking?

Yes — dynamic number insertion, recording where permitted, and call scoring so you can separate real appointment requests from billing questions.

Which specialties do you work with?

Dental and DSO groups, orthopedics, dermatology, med spa and aesthetics, fertility, behavioral health, urgent care and multi-specialty groups across all 50 states.

Other industries

We do this for other sectors too

Next step

Let's look at your schedule, not your impressions.

Send us your locations, your current spend and a month of call data. We will show you where patients drop out and what we would fix first.

Book a growth callSee our work