USA · Google AI Overview optimization
Your rankings held. Your traffic didn't. Here's exactly why.
Google now answers your buyer at the top of the page and names three brands while doing it. If you're not one of them, the click never happens. We get US brands into that answer — and we prove the opportunity is real before you pay us anything.
- A free readiness report on your real queries before any contract
- Answer-first content, schema and US citations handled in-house
- Citation share reported monthly next to leads, not vanity rankings
- 90 days to prove it, then month-to-month — no annual lock-in
- brands named in a typical Overview. That's the whole shortlist
- 3brands named in a typical Overview. That's the whole shortlist
- roughly what Google lifts — your answer has to be up top
- 40 wordsroughly what Google lifts — your answer has to be up top
- from brief to report, at no cost to you
- 5 daysfrom brief to report, at no cost to you
Sound familiar?
If two of these are true, you're already losing the click
- Rankings flat, sessions fallingYour position report looks healthy and GA4 disagrees. Nobody in the meeting can explain the gap.
- A competitor keeps getting namedYou watch the same rival appear in the answer box for the terms you outrank. Usually they're on a list you're not.
- Your SEO agency has no answerAsk them what your AI Overview coverage is and you get a slide about algorithm updates instead of a number.
- Paid search is covering the shortfallSpend is up to hold the same volume, so blended CAC creeps and the organic channel quietly stops compounding.
- Buyers arrive already decidedSales hears “we read that you were the option for X” — from brands that aren't you.
- Nobody owns this internallyIt sits between SEO, content and PR, so it doesn't get done. That's exactly the gap we fill.
The mechanism
Google cites a brand when three things line up
- 01
Eligibility
Overviews are assembled from pages that already rank. Anything on page two can't be pulled in, no matter how well written it is.
We fix rankings and crawl-render issues first - 02
Answer shape
Google lifts short, direct, well-structured answers. Pages that bury the point under 600 words of preamble get skipped.
We rewrite the money pages answer-first - 03
Corroboration
Google names brands it can verify elsewhere — trade press, associations, review platforms and a consistent entity record.
We earn the US citations and align your entity
What you get
Everything in the first 90 days, itemized
- US Overview gap reportUp to 25 commercial queries run against live Overviews in up to three metros, with the citation list for each.Week 1
- Technical eligibility fixesCrawl, render and indexation blockers cleared so Google can actually use the pages you care about.Month 1
- Schema and entity alignmentOrganization, Service, FAQ and Product markup reconciled with your Business Profile and knowledge panel.Month 1
- Four answer-first pages a monthWritten, reviewed and published by our team — restructured so the answer sits in the opening lines.Ongoing
- US citation and digital PR outreachPlacement in the American trade press, associations, directories and review platforms Google leans on.Ongoing
- Location and profile workFor multi-location brands: location-page content and Business Profile consistency at whatever scale you run.As needed
- Monthly citation trackingQuery set re-run by metro. Coverage, citation share and which competitor holds the slot you want.Monthly
- One review call a monthOne page, one call, with your strategist. Decisions made in the meeting, not emailed a week later.Monthly
- No setup fee and no onboarding charge
- Nothing subcontracted — 40+ specialists in-house
- Month-to-month after the first 90 days
- Runs alongside your current SEO agency if you want
Proof
What the numbers did after remediation
- Enterprise SaaS
Lumen
Cited in 12% of category prompts despite ranking top-three organically. Chunk attribution showed comparison content buried under a JS accordion — invisible at retrieval. Rendering fix plus 22 rewrites.
12% → 47%Citation share90 days - Fintech
Northbay
Two entities with near-identical names in the same market. We consolidated the entity graph, aligned 14 third-party records and rebuilt the sameAs set. Ambiguity failures went to zero.
0F-02 failures remaining120 days - Industrial
Atlas+Co
GPTBot and PerplexityBot were being 403'd by an over-tuned WAF rule. Nobody had checked. Log forensics found it in week one; citations appeared within a single crawl cycle.
+318%Cited prompts60 days
The difference
You may already be paying for the version that doesn't work
Standard SEO retainer
- Reports positions and impressions
- Optimises for a click that may never happen
- Content written long-form for dwell time
- Links chased for domain metrics
- Twelve-month contract, quarterly reviews
- Schema treated as a checklist item
Overview programme
- Reports citation share and coverage next to leads
- Optimises for being the brand named in the answer
- Content written answer-first for extraction
- Citations earned on the US sources Google actually quotes
- 90 days to prove it, then month-to-month
- Entity record aligned across site, profile and directories
60-second self-check
Score yourself before you talk to anyone
Six checks, honest answers. Nothing is sent anywhere — this runs in your browser.
- We rank on page one for our ten most valuable commercial termsEligibility
- Our key pages answer the question in the first 40 words, in plain languageContent shape
- Organization, Service and FAQ schema is live and validating sitewideStructure
- We're named on at least three third-party US sites Google trustsCorroboration
- Our Business Profile, site and directory listings all agree on the basicsEntity
- Someone reviews our AI Overview coverage at least monthlyMeasurement
0/ 100
Not yet eligible
Google can't cite what it can't verify or find on page one. Right now the work isn't content — it's rankings, schema and a consistent entity record. That's usually a 60-day foundation phase before any answer-first writing begins.
Start withReadiness report, then eligibility work
Investment
Start free. Everything after that is quoted to scope.
Fixed-scope audit, or an ongoing programme with the remediation work included. Month-to-month after the first quarter.
- Fixed scope
Citation Audit
One rigorous baseline you can act on, with no ongoing commitment.
Custom quote- 400+ prompts across 6 models
- n≥30 sampling per prompt
- Chunk-level failure attribution
- Crawler log forensics
- Full deliverable set (7 artefacts)
- 60-minute engineering readout
- OngoingMost chosen
Citation Programme
The audit plus the team that ships the remediation and re-measures it monthly.
Custom quote- Everything in the Citation Audit
- Monthly re-run on the same prompt set
- Content and schema work delivered
- Corroboration and digital PR outreach
- Competitor citation displacement
- Monthly analyst review call
- Enterprise
Retrieval Engineering
Multi-brand or multi-market estates where retrieval is a platform problem.
Customscoped to estate- Everything in the Citation Programme
- Multi-market and multilingual prompt sets
- Log pipeline into your own warehouse
- API access to the citation dataset
- Embedded analyst and content lead
- Quarterly board-level reporting
Your risk
Four ways this is set up in your favour
- 01
You see the number first
The report lands before any contract. If the opportunity isn't there, you keep the report and we part on good terms.
- 02
We'll talk you out of it
If your category barely returns Overviews, we say so and recommend SEO or paid search instead of taking the retainer.
- 03
No lock-in
Ninety days to prove it, then month-to-month. Agencies that need twelve months are protecting themselves, not you.
- 04
One team, accountable
Content, technical SEO, digital PR and dev in-house. One strategist owns the outcome and answers the phone.
