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Digital Otters
Industries · Real Estate

Marketing that fills showings, not just inboxes.

Everything a builder, brokerage or agent needs under one roof — the website, the listings, the ads, the follow-up and the reporting that ties every dollar of spend to a booked showing.

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Harbor Ridge · Launch campaignLive
Impressions412,900
Qualified inquiries1,842
Showings booked486
Contracts signed71
Cost per booked showing$139
IDX & MLS websitesNeighborhood SEOGoogle & Meta lead adsAI lead qualificationCRM for brokeragesVirtual tours & reelsNew construction launchesSMS & email nurtureAttribution to booked showings
Why us for property

Property marketing is a pipeline problem.

A lead is not a sale. Between the first ad click and a signed purchase agreement sit twelve follow-ups, three showings and an agent who needs the right information at the right moment — so we build the whole chain, not just the top of it.

That means the website and listings, the area SEO and paid media that feed it, the qualification that filters it, and the CRM your brokers actually work inside.

Who we work with

Five very different businesses, one funnel discipline.

New constructionSell out a community without burning the brand

Launch campaigns for pre-construction and move-in-ready inventory — a community microsite, agent-ready collateral, and paid media aimed at qualified buyers rather than lead volume.

What we run
  • Community microsites with floor plans and pricing
  • Launch-week paid media across Google, Meta and Zillow
  • Buyer-grade brochures, renderings and video
  • Agent enablement portal and lead routing
  • Weekly absorption and cost-per-contract reporting
Everything we do for property

The full real estate service list.

Take the whole program or a single line item — every service below is scoped and priced on its own.

Web & digital assets
Demand & visibility
Lead capture & conversion
Brand, creative & measurement
How the engagement runs

From listing to closing table.

  1. Week 1Inventory & pipeline audit

    Your listings, spend, CRM export and close rates — we map where inquiries actually die.

  2. Week 2–3Foundations

    Tracking, CRM routing and the site or microsite fixes that make every later dollar work harder.

  3. Week 4Campaigns live

    Search, social and portal spend restructured around inventory and qualified inquiry, then launched.

  4. OngoingOptimize to showings

    Weekly reviews against cost per booked showing and signed contract — creative, budget and routing tuned to it.

Proof
“We stopped counting leads and started counting showings. Same budget, three times the tours, and the agents finally trust the CRM.”
Megan Ross · VP of Sales, Ridgeline Residential
3.1xIncrease in booked showings
$139Cost per booked showing
68%Leads qualified before agent contact
Engagement models

Three ways to start.

ProjectLaunch sprint

One community, one campaign, start to finish.

From $12,500per launch
  • Community microsite and creative
  • Launch paid media across channels
  • Lead capture and CRM routing
  • Absorption reporting through launch
Scope a launch
Most commonGrowth retainer

Always-on pipeline for a brokerage or builder.

From $9,500/ month
  • Search, social and portal management
  • SEO and content program
  • AI qualification and nurture flows
  • Dedicated strategist and weekly reviews
  • Attribution dashboard to closed deals
Build the program
AdvisoryAudit & roadmap

A second opinion before you commit budget.

$4,500one-time
  • Full funnel and CRM audit
  • Spend and channel efficiency review
  • Prioritized 90-day roadmap
  • Handoff session with your team
Book the audit
Before you ask

Real estate marketing FAQs

Send us your current spend, your inventory and your CRM export. We'll come back with where the leakage is and what we'd fix first — no pitch deck required.

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Do you work with Zillow leads or replace them?

Both. Zillow, Realtor.com and Redfin stay part of the mix while we build channels you own — SEO, direct traffic and retargeting — so your cost per lead stops depending entirely on portal pricing. Most clients keep portals but shift 30–50% of spend within two quarters.

Can you connect to our existing CRM?

Yes. We work with HubSpot, Salesforce, Follow Up Boss, kvCORE, Sierra Interactive and most real estate CRMs. If it has an API or a Zapier connector, we can route, score and report on leads inside it.

How do you measure success for a launch?

Cost per qualified inquiry, cost per booked showing and cost per signed contract — reported per channel and per community. Impressions and clicks appear in the dashboard, but they are never the headline number.

Do you produce the photography and video?

Yes, in-house or with vetted local crews. One production day typically yields stills, a walkthrough, drone footage and a set of vertical cutdowns for social.

We only need one thing — is that fine?

Completely. Every service on this page is scoped and priced independently. Plenty of clients start with a single community microsite or a CRM implementation and expand later.

Which markets do you cover?

We run campaigns nationwide across all 50 states, including MLS-specific setups per market and Spanish-language campaigns where the buyer audience calls for it.

Other industries

We do this for other sectors too

Next step

Let's look at your pipeline, market by market.

Send us your current spend, your inventory and your CRM export. We'll come back with where the leakage is and what we'd fix first — no pitch deck required.

Book a strategy callSee property work