Rank the right page in every country you sell to
Most global SEO failures are not content failures — they are structure failures. Wrong URL model, broken hreflang, translated pages nobody searches for. We plan the market, build the architecture and localise what actually converts, then report country by country.
Market research · hreflang · localisation · migrations
Pick the markets you want. We generate the URL model and the exact annotations your developers need — this is the first artefact we deliver on every engagement.
International SEO services research, build and optimise country- and language-specific search experiences so US companies can reach customers in new markets. The work covers market selection, international keyword research, localised content, URL architecture, hreflang, canonicals, migrations and market-level reporting — an extension of the core SEO programme, not a replacement for it.
Pick markets on economics, not on how easy they are to translate
We score every candidate market on four axes before a single page is written. Hover a row to see the reasoning we would give you in the readout.
Illustrative scoring model. Your readout uses live demand data, SERP analysis and your own margin and fulfilment constraints — the same inputs we use for domestic SEO prioritisation.
The URL model you pick is a ten-year decision
ccTLDs, subdirectories and subdomains all work. Switch between them to see the real tree, what it costs you, and where it hurts later.
- URL model diagram signed off by your dev team
- hreflang map with reciprocal tags per template
- Redirect and canonical rules for the migration
- Country-language governance rules for new pages
Subdirectory
One domain, one authority pool, one deployment. Market versions live as folders, so every link earned anywhere lifts every market.
- Consolidated authority across markets
- Cheapest to launch and maintain
- One analytics and Search Console property
- Weaker country signal than a ccTLD
- Needs disciplined hreflang and localisation
- Single infrastructure for every market
Most US brands entering their first three to five markets — this is our default recommendation unless a market demands otherwise.
The same page, translated and then actually localised
A machine-translated page uses your words. A localised page uses the words the market searches with, the proof it trusts and the buying rules it operates under. Only one of them ranks.
Four stages, in waves, with signals validated at each gate
Demand, SERP competition, existing visibility, operational readiness and content investment compared across candidate markets, scored and ranked.
Gate: You approve the market shortlist before any build work starts.
URL structure, hreflang rules, canonicals, sitemaps, language selection, redirect policy and analytics segmentation documented as a spec your developers can implement.
Gate: Signal spec reviewed with your engineering team.
Local queries mapped to pages per market, gaps identified, and cannibalisation between languages and regions designed out before publishing.
Gate: Native reviewer signs off terminology and intent.
Publish in waves, validate annotations and indexation after each wave, monitor country performance and run recurring quality checks with regional owners.
Gate: Each wave passes signal validation before the next.
Reported by market, not as one global number
A global traffic line hides everything that matters. Pick a metric to see how the same reporting looks country by country.
Impressions, clicks and rankings split by country, language and query cluster — never merged into one line. You see which market is actually growing and which is coasting on brand demand.
Four ways to start, priced by markets and risk
Scope depends on how many markets, your current domain structure, localisation depth and migration risk. No ranking, traffic or AI-citation guarantees — ever.
International SEO audit
Market opportunity, URL architecture, hreflang, indexation and localisation reviewed with a prioritised fix list.
- Full hreflang and canonical validation
- Structure recommendation with tradeoffs
- Prioritised implementation plan
First-market launch
One market taken from research to live: keywords, page map, technical configuration and localised commercial pages.
- Local keyword and page mapping
- Technical implementation with your devs
- Launch validation and monitoring
Multi-market SEO
Ongoing expansion across countries, languages or regional teams with governance that stops pages competing.
- Wave-based market rollout
- Localisation and technical QA
- Market-level reporting and governance
International migration
Domain consolidation or expansion with redirect mapping, hreflang deployment and post-launch monitoring.
- Redirect map for every legacy URL
- Structure migration plan and rollback
- Post-launch visibility monitoring
International SEO questions we answer weekly
Want the same answers applied to your domain? Send the URL and your target countries — you will get a written read, not a deck.
Ask about your setupccTLDs, subdomains or subdirectories — which is best?
Each can work. ccTLDs give the strongest country signal but split authority and multiply operations. Subdirectories consolidate authority and are easiest to govern, which is why they are our default for most US brands. Subdomains suit teams that need infrastructure separation. The choice depends on markets, brand, infrastructure and who maintains it.
What does hreflang actually do?
It tells search engines which URLs are equivalent versions for a language or region so the right one is shown in each market. It does not fix localisation, canonicals or indexability, and most implementations we audit have incomplete or non-reciprocal annotations somewhere in the cluster.
Can we just use automatic translation?
Machine translation can support a workflow, but commercially important pages need native review for terminology, intent, accuracy and market-specific detail. Search performance depends on usefulness in that market, not on language conversion.
Do we need separate keyword research per country?
Yes — even for countries sharing a language. Terms, brand names, modifiers and decision criteria differ between the US, UK, Canada and Australia. Translating a US keyword list reliably misses local demand.
How do global and regional teams divide the work?
Global usually owns architecture, standards, tooling and shared assets. Regional teams contribute market insight, localisation, proof and approvals. We document that governance model up front, because it is what prevents duplicated or conflicting pages later.
Can you migrate our existing regional domains?
Yes. We assess consolidation or expansion, build the redirect and hreflang plan, validate launch conditions and monitor performance by market afterwards. Migrations are run with the same safeguards as our technical SEO engagements.
Does international SEO help with AI search visibility?
It improves eligibility: crawlable, indexable, explicitly localised pages with clear facts, strong internal links and accurate structured data are easier for search and AI systems to retrieve. No agency can guarantee a citation — see our AI search visibility service for how we approach it.
Start with a market opportunity review, not a translation quote.
Send your website, priority countries and languages. We return a written read on the highest-value market, the URL structure we would use, the hreflang risks in your current setup and a practical scope. No obligation.
What you get back