Enrollment, not just inquiries.
Recruitment marketing for K-12 schools, colleges, universities and training providers — the site, the search visibility, the ads and the CRM nurture that carry a prospective student from first click to first day.
The enrollment funnel is a year long.
A student who inquires in October enrolls the following August. Everything between those dates — the emails, the campus visit, the aid conversation, the reminder to finish an application — is marketing, and most institutions leave it to chance.
We build the full cycle: program SEO and paid search to create inquiries, a site that answers cost and outcome questions honestly, then CRM and nurture automation that carry the student through to deposit.
Every level of education, different buyer entirely.
The parent researches, the student reacts, and both need different content. Open house attendance and tour bookings are the real conversion events.
- Admissions site and virtual tour
- Local SEO for catchment searches
- Open house and tour campaigns
- Parent-focused email nurture
- Retention and re-enrollment communication
The full education service list.
Take the whole program or a single line item — every service below is scoped and priced on its own.
- Institution & campus websites
Accessible, fast sites where program, cost and outcome information is findable in seconds.
Web development - Program landing pages
One page per program built to convert a specific search and a specific student.
Landing pages - Accessibility & UX
WCAG-conscious builds — a legal requirement for most publicly funded institutions.
UX/UI design
- Education SEO
Program, subject and career-outcome visibility for the searches students actually make.
SEO services - Local SEO for campuses
Catchment and campus-area visibility for schools competing block by block.
Local SEO - Google Ads by program
Search and PMax budgeted per program so strong programs are not subsidizing weak ones.
Google Ads - Meta & TikTok recruitment
Student-facing creative on the platforms teenagers and career-changers actually use.
Meta advertising - LinkedIn for graduate programs
Target working professionals by employer, seniority and function for exec-ed and masters programs.
LinkedIn ads - Content marketing
Career guides, outcome data and student stories that earn trust before an inquiry.
Content
- Admissions CRM
Slate, Salesforce or HubSpot configured around your real admissions workflow.
CRM - Application nurture automation
Sequences that recover abandoned applications and reduce summer melt.
Automation - AI admissions chatbots
Deadline, tuition and eligibility questions answered instantly, day or night.
Chatbots - Email & SMS journeys
Inquiry-to-deposit communication timed to the real admissions calendar.
Email & SMS
- Institutional branding
Identity and messaging systems that hold up across programs and campuses.
Branding - Campus & student video
Tours, student stories and program films that carry the emotional weight.
Video - Enrollment analytics
Inquiry, application, admit and enroll data in one dashboard, per program and source.
Analytics
From first search to first day of class.
- Month 1Funnel & cycle audit
Last three intakes analyzed by program, source, yield and melt to find where students actually leave.
- Month 1–2Foundations
Program pages, tracking and CRM stages fixed so the coming cycle is measurable end to end.
- Month 2Campaigns live
Search, social and content launched against the intake calendar, not a generic media plan.
- Full cycleNurture and yield
Continuous optimization through application, admit, deposit and melt — reported at each stage.
“We used to celebrate inquiry volume. Now we manage to enrolled students per program, and three programs that looked strong turned out to be the expensive ones.”
What education marketing actually includes
Education marketing is the longest consumer funnel most institutions will ever run — twelve to eighteen months, two decision-makers, and a conversion event that happens weeks after the deposit clears.
Program-level demand, not institutional demand
Nobody searches for a university in the abstract; they search for a nursing program, a coding bootcamp, a school near a neighborhood. Structuring SEO and paid search by program is what makes cost per enrolled student visible and controllable.
Content answers the three real questions
Cost, outcome and fit decide enrollment. Content marketing that publishes honest salary data, graduate destinations and student stories converts far better than brochure language, and it earns the organic visibility brochures never do.
Most losses happen after the inquiry
Abandoned applications and summer melt quietly waste the entire acquisition budget. CRM implementation plus nurture automation recovers students you have already paid for — usually the cheapest enrollment growth available.
Three ways to start.
One new or underperforming program.
- Program page and creative
- Paid search and social campaign
- Inquiry capture and routing
- Reporting through the intake
Full-cycle recruitment for the institution.
- SEO and content program
- Paid media across all programs
- CRM and nurture automation
- Dedicated strategist
- Yield and melt reporting
Diagnose before the next intake.
- Three-intake funnel analysis
- Program-level economics review
- Prioritized cycle roadmap
- Handoff session with admissions
Education marketing FAQs
Send us inquiry, application and enrollment data by program and source. We will show you which programs are carrying the budget and which are quietly draining it.
Book a growth callDo you work with Slate?
Yes — Slate, Salesforce Education Cloud, HubSpot and Ellucian among others. We integrate campaign data into whatever your admissions team already lives in rather than adding another system.
Can you market to parents and students at once?
Yes, and they need separate treatment. Parents respond to outcomes, safety and cost; students respond to campus life and identity. We run them as distinct audiences with distinct creative from one budget.
How do you handle FERPA and student data?
Student records stay in your systems. We work with aggregate and campaign-level data, use server-side tracking, and never push identifiable student information into ad platforms.
What about international recruitment?
We run country-specific campaigns, multi-language landing pages and agent enablement material, with reporting by source market so you can see which countries actually yield.
When should we start for a fall intake?
Ideally twelve to fifteen months out. Realistically, most institutions engage in the spring for the following fall — still enough time if foundations move quickly in the first six weeks.
Do you work with community colleges and public institutions?
Yes, including procurement-driven engagements. We are used to public bid processes, accessibility requirements and multi-stakeholder approval cycles.
We do this for other sectors too
- Real Estate
Pipelines for builders, brokerages and agents.
Explore → - Healthcare
Patient acquisition that fills the schedule.
Explore → - Ecommerce & Retail
Catalog-driven growth across every marketplace.
Explore → - Hospitality
Direct bookings instead of OTA commission.
Explore → - B2B & SaaS
Pipeline and demand for long sales cycles.
Explore → - Professional Services
Considered-purchase demand for expert firms.
Explore → - Events & Entertainment
Ticket sales and attendance on a deadline.
Explore → - Local & Multi-Location
Foot traffic and inquiries for every location.
Explore →
Let's look at your last three intakes.
Send us inquiry, application and enrollment data by program and source. We will show you which programs are carrying the budget and which are quietly draining it.
