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Digital Otters

Premium Ecommerce Development Services

You don't need to know what Shopify, WooCommerce or headless means. That is our job. Tell us what you sell and how you run it, and we will tell you — in plain English — which system fits, what it costs, how long it takes, and exactly what you get.

No obligation · written plan in 2 working days

Answer three thingsLive answer

I sell , I have , and my rules are .

Our honest recommendationWe would build you on Shopify.
Hosted platformBuild 6–10 weeksFrom $14,000

Shopify hosts and secures the store for you and handles payments, tax and checkout out of the box. For a standard product catalogue it is the fastest, lowest-maintenance route — you pay a monthly fee instead of paying developers to keep servers alive.

// Monthly platform fee plus card fees. You own your content and data; the software is rented.

Get this quoted
Ecommerce development, Platform selection, Shopify & Shopify Plus, WooCommerce, Headless commerce, B2B & wholesale stores, Payments & tax setup, ERP and warehouse integration, Store migration, Checkout optimisation
Follow one order

An online store is not a website. It is a money path with seven stops.

A single order touches seven systems before the money is yours. Click any stop to see what it is, what usually breaks there, and what we build so it doesn't. This is the map we use to quote your project.

Stop 01 · Find

The customer has to find the right product

Search, categories and filters are what stand between a visitor and the product they wanted. If a shopper cannot narrow 800 items down to the three they care about, they leave — and no amount of design fixes that.

What usually breaks
  • Categories copied from your warehouse, not from how customers shop
  • Filters that miss size, colour or the one attribute buyers care about
  • Site search that returns nothing for common misspellings
What we build instead
  • Category and filter structure planned from real search data
  • Product attributes standardised before the store is built
  • Search tuned with synonyms, typos and best-sellers boosted
Under the hood
GET /search?q=black+boots+size+9
→ facets: size, colour, width, price
→ 24 results in 38ms
→ 0 results fallback: suggest synonyms
— end of trace
  • We define the product data structure with you
  • We test search against your real catalogue
  • Merchandisers can reorder results without a developer
Business impactMore shoppers reach a product page
Plain English first

Shopify? WooCommerce? Custom? Here is the honest difference

Every agency has a favourite. We do not sell licences, so we can tell you which one is genuinely cheaper to run for your business over three years. Pick a column to compare.

Rented

A company hosts, secures and updates your shop for a monthly fee. You get a proven checkout and payments without employing anyone technical to keep it running.

You pay
Monthly fee + card fees
Who maintains it
Shopify
Setup speed
Fastest
Flexibility
Good, within limits
3-year cost

Build, platform fees and upkeep for a typical mid-size store

ShopifyBuildFees$38k
WooCommerceBuildUpkeep$34k
Custom / headlessBuildEngineering$96k

// build | platform fees | upkeep & support · indicative, not a quote

Best when

Standard product catalogues, small teams, brands that want to sell now and not think about servers.

Avoid when

Highly unusual pricing, approval or contract logic that the platform simply will not allow.

Six words agencies use that nobody explains

Hover a card to flip it
01Platform
In plain English

The software your shop runs on. Shopify is rented; WooCommerce you own and host yourself.

02Checkout
In plain English

The payment screens. On hosted platforms this is largely fixed, which is usually a good thing.

03Headless
In plain English

The shop front and the commerce engine are separate programs. More freedom, more cost.

04Integration
In plain English

Two systems talking automatically — for example your store telling your warehouse to ship an order.

05Migration
In plain English

Moving products, customers, orders and web addresses to a new store without losing Google rankings.

06PIM / ERP
In plain English

Software that holds the master product or business data. The store should follow it, not fight it.

What you actually get

Everything in your ecommerce build, listed like an invoice

No vague "development" line items. Here is each work area, in words you can check against what gets delivered.

Foundation

Platform choice and architecture

We decide the platform after understanding your products, markets, team and systems — and we write down why.

  • Requirements and constraint workshop
  • Platform comparison with 3-year cost
  • Architecture and integration map
Storefront

Design and front-end build

Mobile-first category, product, cart and account pages built from your real catalogue, not sample data.

  • Prototypes reviewed on real devices
  • Accessible, fast component library
  • Content your team can edit safely
Data

Catalogue, search and merchandising

Product structure, attributes, variants and search behaviour designed so customers find things and staff can maintain them.

  • Attribute and taxonomy standards
  • Search, filters and synonyms
  • Feed-ready fields for Google and Meta
Transaction

Checkout, payments and tax

Wallets, local payment methods, tax and shipping rules configured and tested per market before launch.

  • Guest checkout and wallet support
  • Tax, duty and shipping rules per country
  • Full failure and refund path testing
Operations

Integrations with your real systems

ERP, warehouse, accounting, CRM and email tools connected with error handling, retries and alerts.

  • Field mapping documented first
  • Retry queues and failure alerts
  • Runbook for your operations team
Continuity

Migration, SEO and analytics

Moving from an existing store without losing rankings, history or the ability to compare year on year.

  • Redirect map for every old URL
  • Product, customer and order migration
  • GA4 ecommerce events verified
How it runs

Seven phases you can follow without a technical translator

Typical timeline8–14 weeks
01

Discovery in plain language

Week 1

We sit with you and write down what you sell, who buys it, how orders reach customers today, and every system involved — including the spreadsheets.

You do: One 90-minute call and access to current tools.RequirementsSystem map
02

Platform decision

Week 1–2

A short written comparison of the realistic options with three-year cost, risks and what each one would stop you doing later. You approve one.

You do: Approve the recommendation.Comparison docDecision log
03

Data and rules

Week 2–3

Product structure, pricing, shipping, tax and any special rules documented before design, because these decide what the store can do.

You do: Confirm pricing and shipping rules.Data modelRules doc
04

Design and prototype

Week 3–5

Key screens designed with your real products and reviewed on a phone, so you approve something clickable rather than a picture.

You do: Review two rounds of prototypes.PrototypesContent list
05

Build and integrate

Week 4–10

Storefront, checkout logic and system connections built in weekly sprints. You get a link every Friday showing what changed.

You do: Attend a 30-minute weekly demo.Weekly demosStaging store
06

Test, migrate, launch

Week 9–13

Real payment tests, device testing, data migration, redirects and analytics checks, then a scheduled launch with rollback ready.

You do: Sign off the launch checklist.QA reportRedirect map
07

Aftercare and growth

Ongoing

Monitoring, monthly reporting in plain language, and a prioritised list of improvements based on what customers actually do.

You do: Pick what we work on next.DashboardsBacklog
Numbers we report

You will know whether the store is working, in your language

One dashboard, five questions. No screenshots of graphs you cannot read, no vanity metrics — just whether people find products, buy them, and whether the money is profitable after costs.

Can people find products?Search success rate, filter usage, category engagement, time to first product viewWeekly
Do product pages convince?Product-page to add-to-cart rate, variant errors, media engagement, stock-out exitsWeekly
Does checkout work?Cart to order rate, payment success and decline reasons, device and country breakdownDaily
Is the money profitable?Average order value, margin after fees and returns, cost per new customer, repeat rateMonthly
Is the store healthy?Core Web Vitals, error rates, failed integration jobs, accessibility issuesContinuous
Add to cart+34%Median lift after discovery and product-page work
Checkout completion+21%From wallet support and shorter mobile forms
Manual order handling−90%Once warehouse and accounting are connected
Page load (LCP)0.9sTypical post-launch mobile largest paint
Investment

What an ecommerce build costs — real starting points

Platform fees and third-party software are always quoted separately, so you can see what is ours and what is theirs.

Starter store

New store, standard catalogue

From$11,000

A complete first store on the platform that fits you — designed, built, connected and launched.

  • Platform choice with 3-year cost
  • Up to 8 page templates
  • Payments, shipping and tax setup
  • Launch, redirects and GA4 events
Get a starter quote
Most requested

Redesign or replatform

From$24,000

Rebuilding or moving an existing store without losing rankings, data or trading days.

  • Full data and URL migration
  • Custom storefront and merchandising
  • Two operational integrations
  • Parallel testing and staged launch
Get a migration plan
B2B & custom

Wholesale or custom commerce

From$45,000

Account pricing, approvals, quotes, ERP-driven stock or logic no template platform allows.

  • Business rules modelled as software
  • ERP, PIM or warehouse integration
  • B2B accounts, terms and approvals
  • Dedicated engineering team
Talk to an engineer

Ongoing costs you will also have: platform subscription, payment processing fees, any paid apps, and optional support. We list these in the quote so nothing appears after launch.

Questions

The things store owners ask us first

If your question is not here, ask it in one line. You will get a written answer from an engineer, not a sales script.

Ask your question
I don't know what Shopify or WooCommerce is. Is that a problem?

Not at all — most of our clients don't when we meet. You explain the business; we explain the options in normal words and give you a written recommendation with costs. You never have to guess at a technical decision.

Which platform is cheapest?

Over three years, rarely the one with the lowest sticker price. Hosted platforms charge monthly but include hosting, security and updates. Self-hosted has no licence but needs maintenance. We show both totals side by side for your specific case.

Can you move my existing store without losing Google traffic?

Yes. Every old web address gets a redirect to its new equivalent, product and customer data is migrated and reconciled, and analytics is rebuilt so you keep year-on-year comparison. We test the redirect map before launch, not after.

How long until I can take orders?

A straightforward store is typically 6–10 weeks. Bigger catalogues, wholesale rules, multiple countries or warehouse integrations push it to 12–20. Your timeline is fixed in the proposal, with the critical path named.

Do I own everything at the end?

Yes. The code sits in your repository, the platform and payment accounts are in your name, and handover includes documentation and training. There is no lock-in retainer and no hostage situation if you leave.

Can you connect my accounting or warehouse software?

Usually. We document what data moves, in which direction, how often, and what happens when it fails — before we build. If a system has no way to connect, we tell you early rather than discovering it mid-project.

What happens after launch?

You can take it in-house with the documentation we provide, or we stay on for monitoring, updates and improvement work. Either way you get monthly reporting in plain language for the first three months.

Tell us what you sell. We will tell you what to build.

Send your products, current setup and how orders reach customers today. Within two working days you get a written plan: recommended platform, work list, timeline, cost range and the risks we can see. No obligation, and the notes are yours to keep.

Digital OttersWritten plan within two working daysSenior engineers on the call, not salesPlain-English cost breakdown, ours vs theirsYou keep the notes whether we work together or not