Industries · Events & Entertainment

The date does not move. Neither do we.

Ticket and attendance campaigns for US festivals, venues, tours, conferences and attractions — built around a hard on-sale date, real inventory pacing and cost per ticket sold.

Plan a campaign See all services

+46%Tickets sold vs prior year

−24%Cost per ticket sold

6.2xReturn on ad spend

Summer festival · On-sale weekLive

14,820Tickets sold

$8.40Cost per ticket

6.2xROAS

82%Capacity sold

Days to sell-out19

On-sale campaign planningPaid social for eventsSearch & brand defenseInfluencer and creator campaignsEmail & SMS to past attendeesTicketing platform integrationInventory-aware pacingSponsor activation supportCost per ticket reporting

Why us for events

Every unsold seat expires worthless.

Event marketing has no second chance and no long tail. Inventory has a date on it, spend has to pace against real sales, and a campaign that peaks a week late has failed regardless of its engagement rate.

So we plan backwards from the on-sale: paid social and search sequenced by phase, influencer and email timed to announcement moments, and reporting that shows cost per ticket daily, not monthly.

Who we work with

Different events, different sell-out curves.

Multi-daySell the experience, then the lineup

Festival buyers commit early on vibe and late on lineup. We run announcement, lineup-drop and urgency phases as separate campaigns with separate creative.

What we run

Phase-based on-sale campaign structure
Lineup announcement and drop moments
Creator and artist amplification
Payment-plan and tier messaging
Daily pacing against capacity targets

Everything we do for events

The full events service list.

Take the whole program or a single line item — every service below is scoped and priced on its own.

Campaign & demand

Owned audience

Web & conversion

Brand & measurement

How the engagement runs

Planned backwards from the on-sale date.

T-12 weeksPlan & audience build
Capacity targets, pricing tiers and pacing curve set; audiences and creative built before anything goes live.
T-8 weeksAnnouncement phase
Reveal moment amplified across paid, PR, creators and the owned list simultaneously.
On-saleConversion phase
Full-spend push with daily pacing calls, tier messaging and reseller brand defense.
T-2 weeksUrgency & close
Remaining inventory pushed with scarcity messaging, local geo focus and retargeting.

Proof

“We sold out nineteen days earlier than last year on a similar budget. The daily pacing calls are what changed it.”

Devon Marsh · Festival Director, Riverline Music Festival

+46%Tickets sold versus prior year

$8.40Cost per ticket sold

19 daysEarlier sell-out

The long version

What event marketing actually includes

Event marketing is the most deadline-driven discipline in advertising. The campaign has a fixed end date, the inventory is finite, and every decision has to be made against a pacing curve rather than a monthly report.

Phases, not a single campaign

Announcement, presale, general on-sale and final-release audiences behave completely differently. Running one flat campaign across all of them wastes budget early and misses urgency late — which is why paid social gets structured by phase from the start.

Your past attendees are the cheapest tickets

A warm list converts at a fraction of cold acquisition cost. Investing in email and SMS and fan CRM between events lowers next year's cost per ticket more than any targeting improvement will.

Defend your own name

Resellers bid aggressively on event names and route buyers to marked-up inventory. Brand-term search defense is usually one of the cheapest, highest-return line items in an event budget.

Engagement models

Three ways to start.

Single eventOn-sale campaign

One event, one sell-out target.

From $7,500per event

Phase-based campaign build
Paid social and search
Creative production
Daily pacing reporting

Plan the on-sale

Most commonSeason program

A venue, tour or full event calendar.

From $8,500/ month

Always-on audience building
Per-show campaign management
Email, SMS and CRM
Creator partnerships
Show-level profitability reporting

Build the program

AdvisoryCampaign audit

Review before the next on-sale.

$4,000one-time

Prior-campaign performance review
Pacing and pricing analysis
Channel and creative assessment
On-sale playbook for next event

Book the audit

Before you ask

Events & Entertainment marketing FAQs

Send us your on-sale date, capacity, pricing tiers and last campaign results. We will come back with a pacing plan and a realistic cost per ticket.

Book a growth call

Can you integrate with our ticketing platform?

Yes — Ticketmaster, Eventbrite, DICE, AXS, See Tickets, Tixr and most others. We pull sales data for pacing and push conversion events back into the ad platforms for optimization.

How far ahead should we start?

Twelve weeks before on-sale for a major event. Audience building and creative production happen before anything goes live so the announcement lands on a warm audience rather than a cold one.

Do you handle creative production?

Yes — trailers, aftermovie cutdowns, static ad systems and vertical video. Events burn creative fast, so we build volume up front rather than producing one hero asset.

What if sales are pacing behind?

That is what daily pacing reporting is for. We shift budget by geography, tier and audience, and change creative direction inside days — not at the end of a monthly cycle.

Can you support sponsor obligations?

Yes. Sponsor visibility, co-branded creative and lead capture are built into the campaign plan and reported separately so you can prove delivered value.

Do you work with free or community events?

Yes. Attendance and registration goals work the same way — the metric becomes cost per registration or attendance forecast rather than cost per ticket.

Other industries

We do this for other sectors too

Next step

Tell us the date and the capacity.

Send us your on-sale date, capacity, pricing tiers and last campaign results. We will come back with a pacing plan and a realistic cost per ticket.

Plan a campaign See our work