SEARCH STRATEGIES BUILT TO CONVERT
SEO Services That Drive Revenue
Digital Otters delivers SEO services that improve your visibility across Google, Bing and AI-powered search experiences. We combine technical SEO, keyword strategy, content optimisation and authority building to generate qualified traffic, stronger rankings and measurable revenue growth.
Digital Otters is a global SEO agency providing technical SEO, keyword research, content strategy, on-page optimization and link building services to B2B, SaaS and ecommerce businesses.
What we do
What’s Included in Our SEO Services
No hidden deliverables. Every Digital Otters SEO programme is constructed from these six components — discover the work involved, and what you receive from each aspect.
Technical SEO & site health
A full crawl and indexation audit, then a prioritized fix list with effort and impact scored against every item. If you'd rather we implement it than brief your developers, our engineering team does the work directly.
- Crawl and indexation audit across every template
- Core Web Vitals remediation
- JavaScript rendering checks
- Internal linking architecture
- Structured data implementation
- Migration protection when replatforming
Keyword & intent mapping
We map 300–500 commercial keywords against your margins, your current positions and the real difficulty of winning them — then group them by buying intent rather than volume.
- 300–500 commercial keywords researched
- Intent grouping and funnel-stage mapping
- Competitor gap analysis
- Keyword-to-URL map: one page, one query
- Cannibalization audit of existing pages
Content Strategy & Production Services
Topic clusters built around entities, not just keywords. We plan the pillars and supporting pages, brief them properly, and write them if you want — with input from your team so nothing reads like it came from someone who has never used your product.
- Topic cluster and pillar page planning
- Briefs with target query, angle and structure
- Full production, or briefs for your writers
- Content audit: consolidate, rewrite or remove
- Publishing calendar
Authority & digital PR
Links earned through original data, expert commentary and genuine editorial placements. Slower and more expensive than the alternative, and the only kind that survives an update.
- Original data studies built for coverage
- Expert commentary and journalist outreach
- Digital PR campaigns
- Backlink audit and toxic link cleanup
- No PBNs, marketplaces or guest post packages
On-page & conversion optimization
Page-by-page optimization against target queries, then the part most agencies skip — making sure traffic converts once it lands. Rankings that don't produce leads are a vanity metric with a monthly invoice attached.
- Title tags, meta descriptions, heading structure
- Internal linking and anchor text
- Template review for clarity and CTA placement
- Form friction and conversion path analysis
- Pages that rank well but lose the visitor
Measurement & revenue attribution
GA4 and Search Console configured properly, plus a live dashboard tying organic performance to leads, pipeline and revenue. Monthly sessions where we walk through what moved, what didn't, and what changes next.
A full crawl and indexation audit, then a prioritized fix list with effort and impact scored against every item. If you'd rather we implement it than brief your developers, our engineering team does the work directly.
- Crawl and indexation audit across every template
- Core Web Vitals remediation
- JavaScript rendering checks
- Internal linking architecture
- Structured data implementation
- Migration protection when replatforming
How we work
Our Process
How our SEO process works: your first six months
- 01
Audit & Baseline
Weeks 1–3
Full technical, content and authority audit. Competitor and AI-citation benchmarking. We establish where you actually stand — including a documented baseline you can hold us to later. You get the audit whether or not you continue.
- 02
Foundation & Quick Wins
Weeks 3–8
Technical fixes ship. Existing pages that rank on page two get rewritten and re-optimized — this is where the earliest measurable movement usually comes from. Tracking and dashboards go live.
- 03
Content & Authority
Months 2–5
The content plan goes into production, cluster by cluster. Digital PR campaigns launch. Structured data is implemented across templates so eligible pages can earn rich results in the SERP.
- 04
Compound & Defend
Month 4 onward ·
Now it accelerates. We double down on what's working, defend positions under competitive pressure, expand into adjacent clusters, and adapt as Google and the AI engines shift. This is the phase where SEO stops being a cost line.
SEO Case studies
SEO Results Backed by Real Business Outcomes
From search visibility to revenue growth, our SEO campaigns deliver measurable impact across the metrics that matter most.
Case study
Organic Revenue Growth
Technical SEO, category page updates and better keyword targeting helped NovaCart turn more organic traffic into revenue within 6 months.
Get Your Growth Plan3.4x
Organic Revenue Growth
87%
More Qualified Leads
93%
Faster response times
98%
Website Optimization
Is Digital Otters the Right SEO Agency for you?
SEO with Digital Otters works well when:
- You have a 6–12 month horizon and can treat SEO as an investment, not a tap
- Your site already has some traffic and authority to build on
- You sell something with real margin — B2B services, SaaS, considered-purchase ecommerce
- Someone on your side can give us 2–3 hours a month for subject-matter input
- You want to own the assets and accounts, not rent them
You'd be better served elsewhere when:
- You need leads inside 30 days — start with PPC Management and layer SEO underneath it
- You want guaranteed #1 rankings; nobody can honestly promise that, and anyone who does is describing something other than SEO
- Your budget only covers content volume with no technical or authority work — that combination reliably fails
- You're not willing to publish anything new
SEO is a long-term investment, and results vary by market, competition and website condition. We focus on sustainable growth—not guaranteed rankings or shortcuts.
Pricing
Simple SEO Packages Built for Growth
Choose a monthly SEO plan based on your website, competition and business goals. Every package includes a complete SEO audit, clear monthly deliverables and ongoing support—with no setup fees or long-term contracts.
Foundation
For small businesses and focused websites building a reliable SEO foundation.
$1,500/month
- Complete SEO audit and 90-day roadmap
- Up to 25 target keywords tracked
- Up to 3 competitors analyzed
- Keyword research and page mapping
- Up to 5 pages optimized monthly
- Monthly technical SEO improvements
- 1 SEO article or landing page monthly
- Internal linking and metadata optimization
- GA4 and Google Search Console tracking
- Monthly SEO performance report
Best for small websites targeting one market
Growth
For B2B, SaaS, professional services and ecommerce businesses ready to generate qualified organic growth.
$3,000/month
- Everything included in Foundation
- Up to 75 target keywords tracked
- Up to 5 competitors analyzed
- Up to 10 pages optimized monthly
- 2 SEO content assets monthly
- Content-gap and topic-cluster analysis
- Advanced internal linking and schema
- Ongoing link-building outreach
- Conversion opportunity reviews
- AI search visibility monitoring
- Monthly strategy and performance call
MOST POPULAR
Scale
For competitive, multi-location, ecommerce and international websites requiring greater execution capacity.
$5,500/month
- Everything included in Growth
- 150+ target keywords tracked
- Up to 10 competitors analyzed
- 20+ pages optimized monthly
- 4+ SEO content assets monthly
- Advanced technical and crawl analysis
- Large-site and ecommerce SEO
- International and multi-location SEO
- Digital PR and authority campaigns
- AI search and brand visibility strategy
- Custom reporting dashboard
- Dedicated SEO strategist
- Priority implementation support
Custom scope for complex or multi-market websites
Three-month minimum, then rolling with 30 days' notice. No exit fees. Every account, asset and document is yours from day one and stays yours if we part ways.
FAQ
Frequently Asked Questions
Clear answers to common questions about our SEO services, process, pricing and expected results.
Technical fixes and rewrites of pages already ranking on page two often move within 8–12 weeks. New content and authority work compounds more slowly — meaningful traffic and pipeline change typically starts around month four. Digital Otters forecasts this in the proposal so you know what to expect and when to hold us to it.
Insights
Thinking worth your time
What's actually changing in search, AI and performance marketing — written by the people doing the work.
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LET’S TALK SEO GROWTH
Any questions about SEO growth?
Tell us about your business, goals and current search performance. We’ll build the right SEO strategy for you—from technical SEO and content to authority building and AI search visibility.
