Insights
Paid Media Insights
Google Ads, Meta and paid social: what to spend on, why costs move, and how to make the click pay for itself.
2Articles in Paid Media Insights
53Articles published
WeeklyPublishing cadence
Paid Media Insights · 3 minWhat Type of Ads Work Best for Small Businesses in 2026?The digital ad world is changing fast — and small businesses can no longer rely on outdated marketing tactics. In 2026, the online…Digital Otters
Paid Media Insights · 3 minWhy Google Ads CPC Is Rising in 2025–2026 (And How Advertisers Can Reduce Costs)The rising cost of advertising on Google Ads has become one of the biggest challenges for advertisers worldwide. Between 2024 and…Digital Otters
Next step
Want this thinking applied to your account?
Tell us where you are losing traffic or spend and we will show you what we would fix first — no pitch deck, just the working.
