Digital Otters is a Shopify development team: custom Online Store 2.0 themes, private apps, plugins, checkout extensions, integrations and the deep customisation work most agencies decline. Over $150M+ in tracked sales.
The build, layer by layer
A Shopify development agency does far more than install a theme. Digital Otters owns the whole commerce system — storefront, catalogue model, apps and plugins, checkout and back-office operations — because a weakness in any one of them shows up in the revenue.
Custom OS 2.0 theme architecture — sections, blocks, metafield-driven content and a speed budget your merchandisers can edit without breaking layout.
Variant, option and metaobject modelling so bundles, kits and regional pricing behave correctly in search, filters and feeds.
Private and public Shopify apps, embedded admin tooling and plugins that replace three subscriptions with one thing built for your operation.
Checkout extensibility, Shopify Functions, discount and shipping logic, wholesale and B2B flows — tested against real payment paths.
ERP, 3PL and CRM integrations, server-side events, GA4 and reporting, plus documentation and training so your team runs the store day to day.
Every layer we ship is documented, version-controlled and handed over. You own the theme, the app code and the integrations — not a locked agency retainer.
Store teardown
Select a layer to see what breaks in a typical Shopify build — and what we engineer instead. This is the exact review we run before quoting any store.
Collection, product and cart templates decide whether visitors find, trust and buy. We design discovery and product pages against real catalogue data, not placeholder grids.
Shopify development services
Six engagements cover almost every brief we take. Each one ships with documentation, a staged deploy and code you own.
New stores built from strategy through launch — information architecture, templates, catalogue setup, payments, shipping and analytics.
Bespoke Online Store 2.0 themes — JSON templates, sections, blocks and metafield-driven content your merchandisers can run alone.
Private and public Shopify apps, embedded admin tools and plugins that replace stacks of paid subscriptions with one purpose-built tool.
The work most agencies decline: untangling inherited themes, fixing app conflicts and extending stores without a full rebuild.
Checkout extensibility, Functions, B2B companies and catalogues, markets, permissions and automation scoped against real platform capability.
WooCommerce, Magento, BigCommerce or legacy Shopify moved over with products, customers, orders, URLs and analytics reconciled.
Engineering setup
Every change moves through the same pipeline. Nothing reaches your live store without review, and every release can be rolled back to the commit that shipped it.
Shopify CLI dev server against a development store — every section built and reviewed locally.
shopify theme devPull request with a preview theme link, Lighthouse run and a checklist per template.
git push origin feat/*Unpublished staging theme on the live store with production data and real apps.
shopify theme push --unpublishedPublished on a scheduled window with a tagged release and one-command rollback.
shopify theme publishThemes and app code live in your repository. No untracked edits in the theme editor, no mystery changes at 2am.
Every release is measured against a Core Web Vitals budget; regressions block the merge instead of shipping.
Architecture notes, section rules, app credentials and runbooks handed to your team on day one, not on request.
Delivery process
Theme, catalogue, app stack and checkout reviewed against your revenue goals. We write the scope, risks and the measurement plan before quoting.
Product schema, metafields, collection logic, template map and app decisions agreed in writing so nothing is invented mid-build.
Key templates designed against your real catalogue depth, prototyped and reviewed on mobile before engineering starts.
Theme, sections, apps, plugins, checkout logic and integrations built in sprints with a demo link every week.
Cross-device QA, payment path tests, data migration dry runs, redirect map and analytics verification, then a scheduled publish.
Monitoring, speed watch, CRO experiments and a backlog we work through with you — or a clean handover to your team.
Results ledger
Aggregate tracked revenue across Shopify stores, themes and apps we shipped. Named references available under NDA.
No exotic dependencies. Everything here is documented, hireable and handed over with the build.
Engagement scopes
Ranges below are real starting points, not teasers. Final scope is fixed in writing before a line of code is written.
Focused engineering on an existing store: refactors, new sections, app cleanup and speed work.
New store or full rebuild — custom OS 2.0 theme, catalogue model, integrations and launch.
Shopify Plus capability, B2B, custom apps, plugins and checkout engineering.
FAQs
Still unanswered? Send us the store URL and we will reply with a written read on it.
Ask a questionBoth. We develop custom OS 2.0 themes and private or public Shopify apps, admin extensions, checkout extensions and plugins — including the hosting, monitoring and documentation around them.
Yes, and it is often the better spend. We audit the theme, app stack and catalogue, then work in sprints on your live theme through staging — refactors, new sections, app cleanup and speed work, no forced rebuild.
Over 40 stores built, migrated or customised, with $150M+ in tracked sales through them. That includes Plus, B2B, headless and a fair amount of untangling other people's inherited themes.
You do. Themes and app code live in your repository, apps run under your credentials, and handover includes architecture notes and runbooks. There is no agency lock-in.
Typically six to twelve weeks depending on catalogue complexity, integrations and how much custom app work is in scope. The scope and the window are fixed in writing before we start.
Yes. Products, customers, orders, URLs, analytics and feeds are mapped and dry-run imported before the real cutover, and every legacy URL gets a tested redirect.
Next step
Share the URL, the catalogue size and what is not working. You get a written read on the theme, apps, checkout and data model — and the scope we would quote, with the ranges attached.
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