AI search visibilityGEO · LLM visibility · answer-engine optimisation

Be the brand buyers find in AI search

Improve how your company is discovered, described and cited when buyers ask ChatGPT, Google AI Overviews, Gemini, Perplexity and Copilot for answers, comparisons and recommendations.

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AI visibility check

Check whether ChatGPT names your website when a buyer asks for a recommendation.

Try a buyer prompt

Takes about 20 seconds. We use the website and market only to prepare the right scope.

SEO + GEO implementationCross-platform prompt trackingCompetitor citation analysisMarket-specific reporting

Engine by engine

Every engine answers differently

Results vary by platform, market, language and prompt wording — so each engine is tracked and reported separately rather than blended into one score.

ChatGPT SearchUnited Kingdom· illustrative output

Prompt

“Which agency should I hire for AI search visibility in the UK?”

Several agencies work in this space. Buyers usually compare measurement method, platform coverage and whether the team can implement technical and content changes rather than only report on them.

Cited sources

your-domain.com/ai-search-visibility
clutch.co
linkedin.com
industry-publication.com

Brand mentioned

Recorded

Cited pages

2 of 7

Description

Partly accurate

Illustrative example of how an answer and its sources are recorded. Actual outputs differ by engine, market and prompt.

The commercial risk

Your next customer may ask an AI engine before visiting your website

When your brand is absent, described inaccurately or supported by weaker evidence than a competitor, you lose consideration before the buyer reaches a search result, sales page or enquiry form.

What the buyer sees instead

Who are the best providers for a company like mine?

Based on available sources, buyers in this category most often shortlist three named competitors. Their pages set out method, pricing logic and proof, and they are cited by independent sources.

competitor-a.com
competitor-b.io
review-site.com
your brand — not cited

5 engines

Answering buyer questions in parallel

0 clicks

Needed before a shortlist is formed

1 source set

Decides who gets described and cited

Lost consideration

Competitors own the answer

They appear in category comparisons and recommendations while your brand is missing from commercially important prompts.

Reputation risk

Your company is described incorrectly

Old profiles, inconsistent claims and unclear service pages contribute to incomplete or inaccurate brand descriptions.

Wasted content

Your strongest pages are not cited

Important evidence can be hard to crawl, poorly structured, too generic or unsupported by independent sources.

No baseline

You cannot measure the change

One-off screenshots do not show prompt coverage, competitor movement, source patterns or commercial impact over time.

Fragmented effort

SEO and PR sit in separate silos

Search, content, entity signals and third-party authority need one prioritised programme instead of disconnected activity.

What we deliver

Six connected workstreams, not GEO tricks

Open a workstream to see what changes, who owns it and what you receive.

01AI visibility baseline

We test an agreed panel of buyer prompts by platform, market and intent, then document mentions, citations, description accuracy and competitor share so every later change has a reference point.

Prompt panel by intent and market
Competitor citation comparison
Repeatable capture method

02Technical and crawler review

We check indexing, snippet eligibility, robots directives, CDN or firewall blocks, internal discovery, JavaScript rendering and whether important text is actually accessible to crawlers.

Bot access and firewall checks
Rendering and indexation review
Internal discovery paths

03Entity and brand clarity

We align organisation, services, people, locations, proof and public profiles so machines and buyers receive one consistent description of who you are and what you sell.

Organisation and service data
Profile and listing consistency
Structured data alignment

04Answer-ready commercial content

We improve service, comparison, use-case and expert pages with direct answers, original evidence, clear authorship and next steps matched to where the buyer is in the decision.

Direct answers near the top
Original evidence and authorship
Conversion path per intent

05Authority and source development

We identify the third-party sources shaping category answers and build a realistic plan across digital PR, expert contributions, listings and independent corroboration.

Source concentration analysis
Digital PR and expert placement
Listing and profile coverage

06Monitoring and commercial reporting

We rerun controlled prompt panels and connect visibility movement to branded demand, referral traffic, qualified enquiries and pipeline wherever the data allows.

Scheduled prompt reruns
Per-engine reporting
Commercial impact view

First 30 days

From uncertainty to a prioritised plan

The exact schedule depends on access and scope. A typical opening cycle sets the benchmark, clears eligibility blockers and converts findings into sequenced implementation.

Days 1–3Discover

Define buyers, prompts and competitors

Agree priority services, markets, decision-stage prompts, platforms and the competitors that matter commercially.

Output · Prompt panel scope

Days 3–7Baseline

Record visibility and cited sources

Run the panel, capture mentions and citations, review description accuracy and identify recurring source patterns.

Output · Baseline snapshot

Days 7–12Diagnose

Audit eligibility and authority gaps

Review crawling, indexing, architecture, entities, page quality, original evidence, profiles and corroboration.

Output · Gap analysis

Days 12–16Prioritise

Build the implementation roadmap

Rank fixes and assets by buyer value, visibility gap, effort, dependency and ability to support a real sales journey.

Output · Sequenced roadmap

Days 16–27Implement

Ship the highest-impact work

Complete agreed technical, content, entity, source and conversion work with clear ownership and review gates.

Output · Shipped changes

Days 27–30Measure

Rerun, compare and refine

Track platform-level change, explain what moved and point the next cycle at the strongest opportunities.

Output · Comparison report

Transparent reporting

The scorecard behind every review

Four commercial questions: are you present, are you described correctly, are trusted pages supporting the answer, and does the visibility contribute to demand? Bars below are illustrative report formats, not promised results.

Q1Coverage

Are you present at all?

Presence is counted across the agreed prompt panel per engine and market, not from a single lucky answer.

Prompt coverage
Engine spread

Q2Accuracy

Are you described correctly?

Each answer is checked against your real services, markets, locations and claims to flag drift and stale facts.

Description accuracy
Entity match

Q3Sources

Do trusted sources support it?

We log which owned and third-party URLs are cited, so authority work targets the pages that actually influence answers.

Citation share
Source concentration

Q4Impact

Does it create demand?

Visibility movement is tied to referrals, branded demand, enquiries and pipeline wherever the data allows.

AI referrals
Conversion contribution

Method

Every number has a repeatable method

Fixed prompt wording, market and platform per run
Competitors named up front, not chosen after results
Citations recorded by URL, not by screenshot
Every metric mapped to a commercial question

No provider can guarantee a citation or recommendation inside an external AI system. We improve controllable factors and report movement openly.

Engagement options

Start at the level your business needs

Pricing follows platforms, markets, prompt scope, implementation volume and authority requirements. Proposals separate Digital Otters fees from third-party costs.

Diagnostic

AI Visibility Audit

Best when you need a credible baseline and roadmap before committing to implementation.

Prompt and competitor baseline
Technical and crawler review
Entity and content gap analysis
Prioritised action plan

Explore the audit

Most practical

AI Visibility Growth Sprint

Best for improving a priority service, market or content cluster through one focused implementation cycle.

Everything in the baseline
Priority technical fixes
Commercial content improvements
Entity and source actions
Post-implementation measurement

Request a sprint proposal

Ongoing growth

AI Visibility Programme

Best for brands competing across several services, markets or AI platforms at once.

Ongoing prompt monitoring
SEO and GEO implementation
Content and evidence production
Authority and source development
Commercial performance reporting

Build my programme

Client fit

Is this the right investment for your company?

Strong fit when

Buyers research your category through comparisons, recommendations or complex questions.
You have services, expertise, data or proof that can be made more discoverable.
You want one programme connecting SEO, content, authority and conversion.
You will measure visibility across a controlled prompt panel, not isolated screenshots.

Poor fit when

You require a guaranteed AI recommendation or citation.
You want mass-produced pages without original value or expert review.
Basic crawling, indexing or website-quality problems will not be fixed.
No one can validate claims, approve content or provide accurate business information.

Frequently asked

Questions buyers ask before hiring an AI visibility agency

Straight answers on scope, measurement, timelines and what no agency can honestly guarantee.

01What are AI search visibility services?

They improve the discoverability, clarity and supporting evidence of a brand across AI-assisted search. The work combines technical SEO, entity consistency, answer-ready content, authority development and repeatable measurement across agreed prompts, platforms and markets.

02Which AI platforms can Digital Otters track?

A programme can cover ChatGPT search, Google AI Overviews and AI Mode, Gemini, Perplexity and Microsoft Copilot, subject to platform availability and the agreed market. Each engine is reported separately because results vary by platform, location, language and prompt wording.

03Is AI search optimisation different from SEO?

It extends SEO rather than replacing it. Crawling, indexing, content quality, internal linking and authority remain foundational. AI search visibility adds entity clarity, answer extraction, source analysis, prompt tracking and cross-platform measurement.

04Can you guarantee our brand will be cited or recommended?

No credible provider can guarantee a citation, ranking or recommendation inside an external AI system. Digital Otters improves the factors a brand can control, records a baseline, implements agreed actions and reports movement transparently.

05How do you measure AI visibility?

Measurement can include prompt coverage, citation share, brand mention rate, description accuracy, cited-source patterns, competitor visibility, AI referral traffic and downstream conversions. The exact scorecard is agreed before implementation.

06How long does an AI visibility programme take?

An initial audit and roadmap can be completed as a focused engagement. Meaningful implementation and measurement normally need an ongoing cycle because crawling, indexing, third-party coverage and AI outputs change over time. Your proposal states scope, dependencies and review cadence.

07What do you change on our website?

Depending on the audit, work may include technical crawl fixes, page architecture, organisation and entity information, service pages, expert content, comparison pages, original research, structured data, internal linking, media, source citations and conversion paths.

08Do we need hundreds of new pages?

No. Publishing large volumes of repetitive pages is not a sound strategy. We prioritise useful, differentiated assets that answer real buyer questions and add evidence or expertise competing pages do not provide.

09Can you work across countries and languages?

Yes. Multi-market programmes use separate prompt panels, competitors, language review and local evidence per priority market. Results are not blended into a global average because visibility differs substantially by locale.

10What is included in an AI visibility proposal?

The proposal defines target platforms and markets, prompt methodology, baseline deliverables, technical and content actions, reporting metrics, client responsibilities, third-party costs, timeline, support boundaries and the recommended engagement model.

Find out where your brand is losing visibility to competitors

Share your website, priority market and most valuable service. We will recommend the right audit, sprint or ongoing AI search visibility programme.

Get my AI visibility plan Email the team