Your feed deserves a full-time obsessive
Reels, Stories, grid posts and DMs — planned, produced and managed daily by a dedicated team that treats your account like their own. Strong-performing content is then promoted through paid campaigns where the numbers show real potential.
What is Instagram management?
Facebook marketing and management is the combined practice of running a brand's Facebook Page — content, community and customer messages — alongside paid advertising campaigns, measured against real commercial outcomes rather than likes.
Most agencies split these. A social team posts, an ads team buys, and neither sees the whole customer. We run both from one team so creative learnings from organic feed the ads, and ad data shapes what gets posted next. That’s also how we work across Instagram, TikTok and LinkedIn.
Every surface does a different job
Pick one to see how we use it and what we hold it accountable for.
Reels are the discovery engine — the only surface that reliably puts you in front of people who don't follow you yet. We ship them in batches so there's always something new in the algorithm's hands.
The first frame earns the next three seconds or nothing else matters.
Multiple concepts per shoot day, so cadence never depends on one idea.
Top performers become ad creative on Instagram and Facebook.
The grid is what someone checks after a Reel makes them curious. It has to read as a coherent brand in three seconds of scrolling — which is a design-system problem, not a posting problem.
Reusable layouts that stay on-brand as volume scales.
Multi-slide posts that earn saves and shares.
Products tagged so intent converts without leaving the app.
Stories are where an existing audience stays warm. Low production, high frequency, and the best place to ask questions that tell you what to make next.
A predictable arc across the week rather than random drops.
Polls and questions that double as free audience research.
Evergreen sets that answer the top pre-purchase questions.
Most Instagram revenue closes in the inbox. Unanswered comments and DMs are the cheapest lost sales in the account, so we treat them as a service level, not an afterthought.
Agreed reply windows across comments, mentions and DMs.
Approved answers for the questions that repeat.
Complaints and sensitive issues routed to you, fast.
Creator content outperforms brand-made content in ads more often than not. We source and brief creators, then licence the output for paid use.
Creators chosen on audience overlap, not follower count.
Published to both grids for double the reach.
Licensed properly so the asset can run as an ad.
Six workstreams, one account
Everything the account needs, run together. Pick the whole system, or the parts you're missing.
Bio, highlights, cover system and a visual grid rhythm so the profile converts a visit into a follow.
Profile audit includedConcept, script, shoot direction, edit and captions — built vertical-first, not cropped from landscape.
Monthly Reels batchDaily Stories with polls, quizzes and link stickers to keep the account in the top of the tray.
Weekly story arcComments, mentions and inbox handled inside agreed response times — including buying questions in DMs.
Response SLASourcing, briefing and collaboration posts with creators whose audience overlaps yours.
Paired with influencer workSaves, shares, reach and profile actions tracked monthly, with winners pushed into paid.
Monthly review callThree ways to work with us
Management fees below are indicative starting points and exclude ad spend. Final scope is shaped around your objectives.
Brands that need a credible, consistently managed profile before investing in production.
- Profile and highlights optimisation
- 12 grid posts per month
- 3 Stories per week
- Comment and DM management
- Monthly performance summary
Businesses that want reach growth driven by consistent video production.
- Everything in Grid Care
- 8 Reels per month, produced end to end
- Daily Stories with interactive stickers
- Shopping tags and link strategy
- Creator collaboration sourcing
- Dashboard plus monthly review call
Multi-market accounts running Instagram alongside paid and other platforms.
- Everything in Reels Engine
- Multi-market and multi-language content
- Weekly production cadence
- Coordinated with Facebook and TikTok
- Dedicated strategist and producer
- Paid promotion of winning organic content
Not sure which fits? Tell us your objective on the quote form.
A month with your Otters team
Profile, last 90 days of content and insights reviewed. We document what's earning reach and what isn't.
Grid system, content pillars and first Reels batch approved, then produced.
Content live on a set cadence, Stories daily, comments and DMs managed inside SLA.
Format-level performance review, next month's concepts and a promotion recommendation.
Reels we produce and test
Vertical-first concepts shipped monthly. The winners get promoted into paid on both Instagram and Facebook.
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Instagram rewards some businesses more than others
It isn't the right first channel for everyone. Here's an honest read on when it pays off.
Retail, food, fashion, beauty, hospitality, property, fitness, education — anything that photographs or films well.
Instagram compounds. Accounts that post consistently for six months outperform accounts that sprint for two.
Product, premises, people or a willingness to work with creators. Content needs a source.
Follower count is the easiest metric to buy and the least connected to revenue. We optimise for saves, profile actions and enquiries.
Reach compounds over content volume. Meaningful trend lines typically appear from month two to three.
You'll get better efficiency on LinkedIn — we'll say so rather than sell you Instagram.
Instagram rarely works alone
Page, community and content run from the same Business Manager.
Explore Paid layerMeta AdsPromote winning organic content across Instagram and Facebook.
Explore Parent serviceSocial Media ManagementEvery platform, one calendar, one community team.
Explore Creator-ledInfluencer MarketingCreator content that doubles as your best-performing ad creative.
Explore Creative fuelGraphic DesignTemplate families and campaign systems built to scale.
Explore MeasurementGA4 & Conversion TrackingSee what social traffic actually does on your site.
ExploreInstagram, answered
Do you produce the Reels, or just post them?
We produce them. Concept, script, shoot direction, edit, captions and publishing. If you have footage or product already, we work from that; if not, we can arrange production or source creator content.
How is this different from your Meta Ads service?
Instagram management covers the organic account — content production, Stories, community and DMs. Meta Ads is paid media across Instagram and Facebook. Most clients run both, and the same team handles them so creative learnings move between the two.
Can you manage Instagram and Facebook together?
Yes, and it's usually more efficient. The accounts share a Business Manager and a creative library, so a combined scope avoids paying twice for the same production. See our Facebook management page for that side of the work.
Will you manage our DMs and comments?
Yes, inside an agreed response window. Buying questions, complaints and anything sensitive follow an escalation path we set up with you during onboarding.
How many posts per month do we get?
It depends on the package — typically 12 grid posts and 3 Stories per week at entry level, rising to 8 produced Reels plus daily Stories on our core plan. We'd rather ship fewer strong assets than pad a calendar.
How long before we see growth?
Reach responds to content volume, so early movement usually appears in weeks three to six. Stable, compounding growth typically takes two to three months of consistent output.
Do we own the content you produce?
Yes. Everything we produce for your account is yours, delivered in source files on request. Creator content is licensed with usage rights agreed up front.
Send us your handle
Send us your handle and we'll come back with a straight read on what's earning reach, what isn't, and the first three things we'd change.
