Workspaces · SEO & Website Maintenance20+ keywords. Number one on Google.
COLABS runs coworking and private-office space, and most searches for a workspace start on Google, not an ad. We took over SEO and ongoing website maintenance, and moved more than twenty of their priority keywords to the number one position.
- SEOOngoing
- Website maintenanceOngoing
The client
A workspace brand invisible on search
- Sector
- Coworking & private offices
- Services
- SEO & Website Maintenance
- Buyer
- Founders, freelancers, remote teams
- Reported on
- Keywords ranked #1 on Google
The challenge
Ranking for the wrong things, or nothing at all
COLABS had a website, but it wasn't built or maintained to rank. Priority terms — the searches a founder or freelancer actually types when looking for a workspace — weren't showing up on page one, and there was no ongoing technical or content upkeep to change that.
- 01
No ranking for priority terms
The keywords a buyer actually searches weren't returning COLABS on page one at all.
- 02
No ongoing technical upkeep
Without regular maintenance, small technical issues accumulate and quietly work against rankings.
- 03
Content not built to target intent
Pages existed, but weren't structured around the terms and questions buyers actually search.
- 04
No visibility into progress
No ranking tracking in place, so there was no way to see whether SEO work was actually moving the needle.
What we did
SEO and maintenance, run together
Rankings only hold if the site behind them is kept healthy — so both ran as one ongoing engagement.
- Keyword strategy
Target the terms buyers actually search
Priority keywords identified around how founders and freelancers actually search for workspace, then tracked weekly against a live ranking dashboard.
SEO ServicesLocal SEO - Technical SEO
Fix what was holding rankings back
Site speed, indexing, structured data and on-page fundamentals brought up to standard before content work compounded on top of them.
Technical SEO - Content
Pages built around what ranks
Page copy and structure rewritten around the target keyword set, rather than around what the site happened to already say.
Content Marketing - Website maintenance
Kept healthy so rankings hold
Ongoing updates, uptime and security monitoring, and ranking checks each month, so gains from SEO work aren't eroded by an unmaintained site.
Website Maintenance & Security
The result
Keywords ranked #1 on Google
20+
Reached through ongoing SEO work — technical fixes, keyword-targeted content and continuous website maintenance — rather than a one-off project.
Timeline
How the engagement ran
- Month 1
Audit & keyword research
Technical SEO audit and priority keyword list built around how buyers actually search.
- Month 2
Technical fixes & content
Technical issues resolved and page content rebuilt around target keywords.
- Month 3+
Rankings climb
Keywords begin moving up the results page, tracked weekly against the priority list.
- Ongoing
Maintenance & new terms
Website maintained on an ongoing basis while SEO expands to new keywords beyond the original 20+.
Services used
