Well Social Media does not need any kind of introduction, everyone knows what it is. However, what you need to know is that, Social Media is the fastest growing trend of the history. Moving over to some statistics, it is even faster than the internet itself. Woah! Pretty hefty number right?
The trend of tailoring content according to the dynamics of digital marketing and your requirement is called Social-Media Marketing. Moreover, this is basically done to enhance the user engagement and content sharing, which created brand reputation.
Interesting Facts About Social Media
With the population hovering above 7.8 billion, every 1 in 4 humans possess a Facebook account. However, the numbers for Instagram are equally staggering, although both of these platforms are poles apart.
Creating a content strategy that engages more audience makes, social media do wonders. That’s why content is crowned as the jewel of Digital Marketing.
However, each platform is different. One is mastered with blog content, in contrast to it the other one video content dominates. Similarly, on Instagram pictures win the day. So it’s all about the strategy and the content.
As long as your content is engaging and the strategy targets the perfect audience, your social media strategy works fine. Although, the slight mistake could lead your strategy to a failure or perhaps not so successful.
Just like the dollar, shares are the currency of social media platforms. However, this currency is worth more than all other features of the platforms. Explaining the impressions, click-through rates to potential reach, shares make your campaigns more mainstream.
People share your content when they like it or when its engaging enough to share. Whether it’s good content or a campaign, your marketing is totally dependent upon organic sharing.
Hashtags – The Heaven of Social Media Marketing
Hashtags are the heart of Social Media Marketing. The most common aspect of Social media is developing a meta information, this is done by Hashtags. Hashtags define your content, your photos and etc. Explaining their meaning and main topic. Hashtags make users to search your content easily and share it.
Relevancy of Hashtags is the most important part of SMM. Using hashtags is easier yet it is complicated to define their relevancy with your content.
Prominent Marketing Channels on Social Media
With various marketing channels social media has a vast amount of users. However, each platform differs from one another, making them unique. Since, this uniqueness is pretty important, these channels have emerged as prominent marketing platforms.
- Facebook Marketing
- Instagram Marketing
- Twitter Marketing
- Influencer Marketing
Now we would learn some basics about these marketing channels here. Although, we have explained each of these channels separately as well.
The most attractive benefit of Facebook is the amount of people you can target for your brands. Perhaps the specificity makes it more beneficial and enticing for marketers.
Demographics, age, devices, interests and what not, everything can be specifically targeted on Facebook for your brand. Moreover, you choose the specific goals of your brand and design your campaigns around it.
A wildly valuable asset it is, isn’t it?
Driving traffic to your websites, conversions for your brand or just simple promotions, it is all made easy.
With the amount of people on the platform, it is a choice of every mind. Engagements? Yes, Engagements are articulated through Facebook Marketing.
Instagram grew into a gigantic social media marketing channel, organically. Yes! You heard it right, the social media application grew organically, so the user-base of the app is more organic. However, competing with other platforms, it has proved to be the application of youngsters.
A billion users and seven years later, the working model of Instagram remained same. The main differentiating point of the application is sharing more photos than text.
However, the marketing is made more feasible through hashtags, tagging people, live videos and perhaps the potential marketing campaigns.
Marketing on Instagram is particularly for brands that target youngsters.
As well as that, the marketing is made easy as the targeting audiences works similar to the model of Facebook. Instagram Marketing is more beneficial cause of the devoted users.
The network of engagements, is just weaved into the application, you can like a photo by just a double tap. Easy right? This makes the engagements on the application boost past Facebook and Twitter.
The people tend to scroll through Instagram more than Facebook due to the less advertisements and more influencer based content. Influencer Marketing is the crown jewel of Instagram Marketing.
Around 145 Million active users scroll through their twitter feed daily. Want your tweet to be a part of that feed? Yeah! we all want that obviously, who wouldn’t?
Since, the massive active user base, Twitter Marketing has become an essential part of Digital Marketing. Moreover, the fifth most popular social media platform is a gold mine for your brands.
However, to succeed on the platform, you need to be strategic and savvy with your content. With 500 Million tweets in a day, Twitter has quite a large audience to attract, in quite a large completion.
A marketing professional could easily curate content for your Twitter Marketing, you could do it too. However, marketing that content needs special understanding of the platform and marketing trends.
Influencer based marketing is totally dependent upon the choice of influencers and the platform of social media. Whereas, the only platform that can precisely represent the pinnacle of influencer marketing is Instagram.
Despite being a smaller platform than Facebook, it is considered to be the home of influencers. Without a doubt, it is because the fact that the amount of ad’s hasn’t yet annoyed the users. Or perhaps, it’s because Instagram is more visual than Facebook.
Either way influencers enjoy the platform more, while showing off their sagacious content creation.
Summing Stuff Up!
Social Media Marketing is totally a symbolic sculptural monument of Digital Marketing. Although the changing dynamics cause a change in marketing trends, however, it still is the crown of Digital Marketing.
Social Media Marketing is dependent upon the choice of channels. For an instance, one can work good for you whereas the same one would prove not so good for others. The probability of such marketing goal achievement is all on the marketing trends of that time.