Apple and ISSEY MIYAKE Reimagine Everyday Wear with the iPhone Pocket
Apple has officially unveiled the iPhone Pocket, a minimalist yet luxurious wearable designed in collaboration with the Japanese fashion house ISSEY MIYAKE. The announcement marks Apple’s first major entry into fashion accessories since the Apple Watch Hermès partnership — blending technological practicality, textile innovation, and wearable design in one sleek product.
A New Category: The iPhone Pocket
The iPhone Pocket isn’t a tech device, but a wearable garment for your iPhone — described by Apple as “a beautiful way to wear and carry iPhone.” Unlike typical cases or crossbody pouches, this accessory is made to be an extension of your personal style, merging fashion and utility in a single piece of design artistry.
Crafted entirely in Japan, the iPhone Pocket reflects ISSEY MIYAKE’s philosophy of “A Piece of Cloth” — an idea rooted in transforming a single piece of fabric into an architectural form through precision folding, pleating, and weaving. It channels the designer’s iconic approach to movement and form, now applied to how one carries technology.
Design and Materials
The iPhone Pocket is constructed using 3D knitting technology developed by ISSEY MIYAKE’s textile research teams. The result is a ribbed, elastic, and breathable material that stretches to fit different iPhone models securely. The open-knit weave subtly reveals the phone inside, creating a sense of visual lightness and tactility.
Apple highlights that this design aims to “celebrate the presence of iPhone” instead of concealing it. The semi-transparent structure allows users to glimpse notifications, colors, and reflections through the mesh — a design choice that complements Apple’s focus on transparency, clarity, and accessibility.
The pocket is designed to be worn in multiple ways:
- Crossbody, with an adjustable strap for everyday mobility.
- Short-handle carry, as a fashion-forward accessory.
- Attached to a tote or belt, giving users freedom to adapt the look.
Models and Color Palette
Two main variants of iPhone Pocket have been announced:
- Short Strap Model – priced at $149.95, available in:
- Lemon
- Mandarin
- Purple
- Pink
- Peacock
- Sapphire
- Cinnamon
- Black
- Long Strap Model – priced at $229.95, available in:
- Sapphire
- Cinnamon
- Black
The colors are intentionally chosen to complement Apple’s current iPhone lineup, making it visually harmonious whether you own an iPhone 16 or earlier model.
Apple x ISSEY MIYAKE: A Collaboration of Design Philosophies
This partnership signifies a meeting of two creative worlds — Apple’s precision-driven industrial design and ISSEY MIYAKE’s avant-garde textile architecture.
Yoshiyuki Miyamae, designer at ISSEY MIYAKE, explained the concept:
“We wanted to design something that celebrates the bond between a person and their iPhone — not as a gadget, but as a part of one’s self-expression.”
Meanwhile, Molly Anderson, Apple’s Vice President of Industrial Design, commented:
“The iPhone Pocket brings together simplicity and beauty. It’s a product that embodies movement, form, and joy — it complements both the iPhone’s engineering and the individuality of its user.”
This echoes Apple’s broader direction in blending lifestyle and technology, moving from traditional devices into fashionable, wearable forms that reflect identity as much as function.
Manufacturing and Sustainability
Every iPhone Pocket is manufactured in Japan, using ISSEY MIYAKE’s zero-waste knitting techniques. These processes use continuous yarns without cutting, resulting in minimal material waste and a more sustainable production footprint.
The yarn itself is a custom-developed high-elastic polymer blend that provides both durability and breathability, capable of withstanding daily wear without deformation. Each pocket undergoes hand-finishing and inspection before shipment — a nod to ISSEY MIYAKE’s traditional craftsmanship ethos.
The Experience of “Wearing” Technology
At its core, Apple positions the iPhone Pocket not merely as an accessory but as a new way of experiencing technology — one that is tactile, expressive, and integrated with everyday living.
It embodies Apple’s vision of technology that feels human, personal, and inseparable from lifestyle — just as the Apple Watch redefined the concept of wearable tech a decade ago.
Business Insider notes that this move could signal a new category for Apple: wearable carriers, merging fashion collaborations with everyday utility. Unlike conventional tech accessories, the iPhone Pocket doesn’t rely on electronic functionality — its innovation lies in its design language and emotional resonance.
Pricing, Launch, and Availability
The iPhone Pocket will officially launch on November 14, 2025, and will be available through:
- Apple.com
- Apple flagship retail stores
- Selected ISSEY MIYAKE boutiques in Tokyo, Paris, London, and New York
Quantities are expected to be limited, making this a collector’s edition accessory for Apple enthusiasts and design lovers alike.
Final Thoughts: A Symbol of Future Fashion-Tech Hybrids
The iPhone Pocket marks Apple’s return to collaborative design rooted in fashion innovation, a reminder that technology can be wearable art.
By pairing Apple’s minimal engineering with ISSEY MIYAKE’s poetic craftsmanship, the iPhone Pocket transforms a simple idea — carrying your iPhone — into a statement of design, identity, and movement.
It’s more than a pouch; it’s Apple’s first step toward a future where technology is seamlessly integrated into fashion, not through screens and sensors, but through the art of form itself.
