PPC Management Client Questionnaire

Client Kickoff Questionnaire for PPC Services

Full Name

Phone

Link of Products you want to Promote

What actions do you want visitors to take from advertising?

What is the value of each of these actions?

How many of these actions are you looking for each month?

Where and when should your ads be running? What languages?

What are your most important products/services that you will be advertising?

Do you have dedicated landing pages discussing these products/services? If so, what are the URLs?

Which of these goals best describes your approach to advertising?

How aggressively do you want to approach budget restrictions? If profitable clicks are available, should budget be increased?

How frequently do you want to be updated with account results?

Have you ever advertised with Google/Facebook/Linkedin Ads before?

Yes No

Are you aware of any keywords related to your products/services that draw in customers?

Are there any keywords we should avoid in our campaigns?

List your top 3-5 competitors and their websites here

Who do we talk to about getting updates to your website?

Do you want to generate phone call leads/sales opportunities? If so, what phone number should receive these leads?

If you already have Ad Accounts for Google, Facebook, Linkedin and any other (Please provide Ad Account ID For our team to send access request)

If you want to use Digital Otters Ad Accounts, How will you pay for your Ads?

PPC Plan

Whats your Maximum Monthly Spend

Best Medium of Communication for Meetings/Updates?